Description:
Sulzer UK is top employer and one of the world's leading pump manufacturers. Due to continued growth, we are looking for a Global Marketing Manager to join and strengthen our team.
Are you ready to take the lead in shaping the global marketing communication strategy for Sulzer's Electromechanical Services Product Line for Sulzer? Join us as a Marketing Manager and be the main driving force in innovative marketing campaigns across diverse industries such as Mining, Rail, Marine, Motors, Generators, Coil Manufacturing, Drives, Control Boards, and Field Services.
This is a new role that can be made your own while allowing the EMS Product Line to shine. Join us in this exciting opportunity and contribute to the growth and success of our dynamic organization. Apply now and be part of a team that values innovation, creativity, and excellence!
Your main tasks and responsibilities:
- Global Marketing Strategy: Develop and own the global marketing communication strategy for the EMS Product Line, encompassing value proposition, positioning, and integrated omni-channel experiences
- Sales/Marketing Collateral: Create compelling sales and marketing collateral that effectively showcases the entire product line service portfolio across various industries
- Market Research: Conduct landscape research and analysis across relevant markets and stakeholders, focusing on customer, category, competitor, and market insights to inform strategic decision-making
- Campaign Planning: Set objectives, goals, and metrics for campaigns and activations to drive annual business and marketing KPIs, aligning with Sulzer Services' vision and mission
- Creative Leadership: Lead creative idea and concept development, campaign briefing, and oversee creative and content development with respective partners
- Social Media Strategy: Develop a comprehensive social media strategy tailored to different regions and platforms, considering cultural nuances and preferences in content creation and engagement
To succeed in this role, you will need:
- Educational Background: BSc in Marketing, Brand Management, PR, or Communication, or a related field.
- Experience: 8+ years of relevant work experience in Industrial B2B, with a proven track record of growing a business through marketing activation
- Marketing Expertise: Detailed understanding of managing a modern marketing mix (digital & offline) and experience in building a brand across different channels and regions
- Strategic Thinking: Strong data-driven, strategic, and customer-centric thinking, coupled with a bias toward action
- Communication Skills: Excellent communication, collaboration, and presentation skills
- Independence and Proactivity: Able to work independently and proactively, assuming accountability for on-time delivery
- Creative Effectiveness: Strong sense for creative effectiveness and compelling customer messaging
- Interpersonal Skills: Strong interpersonal and organizational skills, with the ability to work effectively in a fast-paced environment and drive positive change
- Motivational Leadership: Ability to motivate and empower peers and colleagues across functions, coupled with excellent problem-solving skills
- Entrepreneurial Thinking: Independent and entrepreneurial thinker, results-oriented, with a strong drive for action
- IT Affinity: Solid experience in PowerPoint, SharePoint, and preferably Google Analytics & Salesforce