Growth Manager

 

Description:

This is a senior-level position for someone with deep expertise across the full growth stack and a clear sense of how to build for scale. It begins broad and hands-on, then evolves into focused leadership role.

This role starts freelance (part-time or full-time), with the option to transition into a permanent position. We're also open to a direct employment setup for the right candidate, depending on fit and availability. It's fully remote, with occasional meetups in London and Munich. Start date: August or September 2025.

 

 

Key Responsibilities:

Growth & Channel Strategy

- Own and scale growth strategies across performance, retention, and acquisition channels

- Define high-impact levers aligned with revenue, ROAS, CAC/LTV and margin goals

- Translate company objectives into actionable roadmaps and prioritised initiatives

CRM and retention

- Plan and execute high-performing campaigns in close collaboration with the creative team

- Launch and iterate automations, lifecycle journeys, and smart segmentation

- Drive subscriber acquisition and retention through conversion-led funnels

Affiliate Marketing

- Set up and manage affiliate platforms, onboard partners, and optimise campaigns

- Track performance, report on insights, and scale what works

Performance Marketing

- Launch and manage Meta & Google Ads with a structured testing approach

- Own targeting, creative testing, and performance optimisation across campaigns

- Translate insights into winning creatives together with the creative team

- Define and run tests across creatives, audiences, bidding, and landing pages

- Ensure pixel tracking, event setup, and attribution are working effectively

Analytics & Funnel Ownership

- Use analytics tools to monitor KPIs and surface growth opportunities

- Run cohort and funnel analyses to identify quick wins and scalable insights

- Own attribution and channel modelling to inform budget allocation

- Set up and evaluate A/B tests across ads, product pages, and email flows

 

 

Skills, Knowledge and Expertise

- Proven experience in growth or performance marketing, ideally within fashion, beauty, or D2C e-commerce

- Strategic thinker with a test-and-learn mindset - focused on impact, speed, and smart prioritization

- Confident in building customer journeys across channels, loyalty flows, and high-converting funnels

- Strong understanding of e-commerce platforms, conversion tracking, and troubleshooting

- Solid grasp of analytics, CRM, attribution, and performance frameworks

- Data-led decision-maker with a strong handle on ROAS, CAC, LTV, retention and cohort insights

- Experienced in paid social and search - from campaign setup to creative iteration and performance analysis

- Familiar with affiliate marketing – including onboarding, scaling and performance tracking

- Strong attention to detail, high ownership, and a proactive, solution-oriented approach

- Startup or scale-up experience is a plus

- A balance of creative thinking and data obsession - a strategic builder at heart

- Experience in fast-moving consumer brands or early-stage scale-ups is a big plus

- Well organized, self-motivated, and works well within a fast-paced, collaborative environment

- Self-runner who gets things done