Growth Marketing Associate

Description:

WORK-SELF is not just building a career platform—it’s building a movement. At a time when AI, automation, and career reinvention are reshaping the world of work, the company is redefining what it means to have a career that truly aligns with who you are. Through its AI-powered Career OS, guided Ritual Kits, and global Reinvention Community, WORK-SELF helps people navigate transitions and rediscover meaningful, soul-aligned paths to success.

As a Growth Marketing Associate, you will help bring this mission to life by blending creative storytelling with strategic growth initiatives. This is an opportunity to join a purpose-led team at the forefront of the future of work, crafting emotionally intelligent campaigns that inspire transformation and connection.

Key Responsibilities:

• Lead and manage weekly email marketing campaigns, especially for the Rituals for Reinvention program.

• Oversee and grow the company’s social channels, including Instagram, LinkedIn, and TikTok.

• Conduct aggressive prospecting and build target audience contact lists using automated marketing tools.

• Design and test landing pages for new product launches and community growth initiatives.

• Collaborate with the founder and brand team to co-create engaging content, prompts, and visual assets.

• Interview users and customers to uncover insights and transform their stories into authentic brand content.

• Help shape and execute go-to-market strategies for the company’s core offerings—Career OS, Residency, and Ritual Kits.

• Run small-scale marketing experiments, including paid media, referral programs, and community growth pilots.

Qualifications and Skills:

• 1–3 years of experience in marketing, brand management, or content creation, ideally in a creative, early-stage, or purpose-driven environment.

• Exceptional writing and storytelling skills across multiple formats (emails, social media, landing pages).

• A deep understanding of brand psychology, audience engagement, and digital growth strategy.

• Proficiency in tools such as Active Campaign, HeyReach, Canva, Figma, Substack, and basic analytics platforms.

• A strong interest in self-development, creativity, or personal transformation.

• Bonus points for candidates who have built an audience, blog, newsletter, or creative project with meaningful impact.

A Typical Day in This Role:

• Morning: Sync with the founder and creative team to align on this week’s sprint and objectives.

• Midday: Craft and send an inspiring short-form Rituals email to 10,000 subscribers.

• Afternoon: Conduct a user interview and create a compelling story for social media.

• Late-day: Experiment with a landing page headline or draft next week’s launch strategy.

• Throughout the day, collaborate asynchronously, participate in reflection sessions, and join #rituals journaling sprints.

What WORK-SELF Offers:

• A unique opportunity to shape a brand that transforms lives and careers.

• Flexible, hybrid, and remote-first working model, with optional gatherings in London, Lisbon, or Berlin.

• A culture that values creativity, authenticity, and deep focus, not burnout.

• Access to personal development tools, coaching, and creative growth budgets.

• Transparent equity options and clear career evolution pathways.

Our Promise to You:

At WORK-SELF, you’re not just an employee—you’re a co-creator.
We believe in marketing that’s soulful, not spammy, and a workplace that honors balance, creativity, and emotional intelligence.
Here, your ideas, energy, and purpose will be valued, nurtured, and used for good.