Growth Marketing Manager

Description:

Are you a Growth Marketing Manager with experience developing and driving marketing and communications campaigns / programs? Do you want to join a successful team, where you have the flexibility to work at home and from the office? Then look no further…!
Aon are recruiting a growth marketing manager focusing on driving engagement and demand for Aon’s Risk, Insurance and Cyber Solutions businesses. Aon is in the business of better decisions
At Aon, we shape decisions for the better to protect and enrich the lives of people around the world.
As an organization, we are united through trust as one inclusive, diverse team, and we are passionate about helping our colleagues and clients succeed. What the day will look like
The Growth Marketing Manager will play a strategic role in developing and executing Marketing and Communications campaigns/programs, whilst providing hands on marketing activation to generate demand. Working closely with collaborators you will own, plan and deliver aligned campaign/program activities based on specific regional growth priorities. Reporting to the Growth Marketing Leader and partner with relevant solution line and commercial leaders as to implement a strategic marketing and communications plan that drives growth for Aon in the UK. Key Responsibilities
Key liaison between regional commercial collaborators and Marketing and Communications function, in developing the marketing strategy
Design, build, execute and optimise multi-channel marketing campaigns/programs that drive engagement and/or drive demand, aligned where relevant to Global Buyer campaigns
Owns and delivers marketing activation through channels include social media, paid and organic search, email campaigns, digital and other advertising.
Utilises campaign tracking frameworks including correct tracking and analytics tags
In liaison with the business, owns the development of content and assets, and activates for relevant Buyer/Industry content
Managing 3rd party relationships including sponsorship and partnership
Collaborating closely with 3rd party suppliers and in-house platforms to deliver assets
Partners with Events & Communications CoE’s to deliver Events & Communications as part of omni-channel marketing activity
Partners with Growth Marketing Colleagues across different Buyers to lead DAU and cross-buyer / cross-solution line marketing activity
Owns relationships with business stakeholders to deliver progress and coordinate and implement feedback
Managing the budget for marketing activity
Apply and learn from the application of best practices across technology, measurement and budget management
Works with Analytics specialists and agencies to collect, analyse and report data / analytics, delivering regular Reporting on marketing performance and optimisation
Liaison as needed with Sales Enablement colleagues to support the business
Provide mentorship and/or supervision to other team members
Act as an Aon brand ambassador who is closely aligned with the “Aon Story”, encompassing brand strategy, messaging, and storytelling.
May serve as people manager to a small number of colleagues. How this opportunity is different
This person will work closely with counterparts on the UK Growth Marketing Team, Insights Marketing Team and with colleagues across our COEs to deliver a globally aligned and consistent Aon United program that drives Aon’s overall market position and client experience. Skills and experience that will lead to success
Extensive professional B2B and marketing communications campaign experience
Excellent written and verbal communication skills
Demonstrated success influencing C-level executives and cross-functional leaders in a complex matrixed environment
Demonstrated skills in messaging and positioning offerings
Strong project management and organisational skills with the ability to execute programs with speed, accuracy, and efficiency. How we support our colleagues
In addition to our comprehensive benefits package, we encourage a diverse workforce. Plus, our agile, inclusive environment allows you to manage your wellbeing and work/life balance, ensuring you can be your best self at Aon. Furthermore, all colleagues enjoy two “Global Wellbeing Days” each year, encouraging you to take time to focus on yourself. We offer a variety of working style solutions, but we also recognise that flexibility goes beyond just the place of work... and we are all for it. We call this Smart Working!
Our continuous learning culture inspires and equips you to learn, share and grow, helping you achieve your fullest potential. As a result, at Aon, you are more connected, more relevant, and more valued.