Description:
We are looking for you who love turning ideas into results – balancing creativity with data to make a real difference. With your experience in B2B demand generation, HubSpot CRM, and digital growth, you’ll play a key role in driving success across our brands.
Key Responsibilities
1. Demand Generation & Growth Marketing
- Build and execute multi-channel campaigns across Aico, Mercur, and AARO to drive pipeline and accelerate revenue growth.
- Meet quarterly MQL and SAL targets through high-quality demand generation programs.
- Optimise lead acquisition, scoring, nurture, and sales handoff to ensure conversion efficiency.
- Leverage HubSpot CRM for campaign automation, lead management, and performance tracking.
- Analyse campaign performance and optimise for ROI, sharing insights with leadership.
2. Webinars & Events
- Plan and manage webinars, virtual events, and in-person conferences to strengthen awareness and engagement.
- Collaborate with internal SMEs and partners to deliver compelling event content.
- Manage event promotion, registration workflows, and post-event nurturing to maximise lead impact.
3. Digital Marketing & SEO/SEM
- Develop and optimise SEO strategies to increase visibility, rankings, and organic traffic.
- Manage SEM campaigns across Google Ads, LinkedIn Ads, and paid social channels.
- Deliver targeted email campaigns for lead nurturing and progression through the funnel.
4. Content & Design
- Collaborate with agencies and internal marketing teams to develop high-value content for campaigns.
- Design campaign and event assets (ads, visuals, presentations) using Canva or Adobe.
- Ensure consistent branding and messaging across all Aico, Mercur, and AARO marketing initiatives.
Preferred Qualifications
- 5+ years of experience in demand generation, growth marketing, or digital marketing (B2B SaaS/technology preferred).
- Proven hands-on experience with HubSpot CRM, automation, and reporting tools.
- Strong analytical skills with the ability to measure, optimise, and communicate performance.
- Demonstrated success in running webinars, events, and conferences that drive pipeline impact.
- Deep knowledge of SEO, SEM, paid advertising, and digital demand channels.
- Design proficiency using Canva or Adobe Creative Suite.
- Excellent communication skills, stakeholder management, and project delivery skills.