Growth Marketing Manager

Description:

We are looking for you who love turning ideas into results – balancing creativity with data to make a real difference. With your experience in B2B demand generation, HubSpot CRM, and digital growth, you’ll play a key role in driving success across our brands.

Key Responsibilities

1. Demand Generation & Growth Marketing

• Build and execute multi-channel campaigns across Aico, Mercur, and AARO to drive pipeline and accelerate revenue growth.
• Meet quarterly MQL and SAL targets through high-quality demand generation programs.
• Optimise lead acquisition, scoring, nurture, and sales handoff to ensure conversion efficiency.
• Leverage HubSpot CRM for campaign automation, lead management, and performance tracking.
• Analyse campaign performance and optimise for ROI, sharing insights with leadership.

2. Webinars & Events

• Plan and manage webinars, virtual events, and in-person conferences to strengthen awareness and engagement.
• Collaborate with internal SMEs and partners to deliver compelling event content.
• Manage event promotion, registration workflows, and post-event nurturing to maximise lead impact.

3. Digital Marketing & SEO/SEM

• Develop and optimise SEO strategies to increase visibility, rankings, and organic traffic.
• Manage SEM campaigns across Google Ads, LinkedIn Ads, and paid social channels.
• Deliver targeted email campaigns for lead nurturing and progression through the funnel.

4. Content & Design

• Collaborate with agencies and internal marketing teams to develop high-value content for campaigns.
• Design campaign and event assets (ads, visuals, presentations) using Canva or Adobe.
• Ensure consistent branding and messaging across all Aico, Mercur, and AARO marketing initiatives.

Preferred Qualifications

• 5+ years of experience in demand generation, growth marketing, or digital marketing (B2B SaaS/technology preferred).
• Proven hands-on experience with HubSpot CRM, automation, and reporting tools.
• Strong analytical skills with the ability to measure, optimise, and communicate performance.
• Demonstrated success in running webinars, events, and conferences that drive pipeline impact.
• Deep knowledge of SEO, SEM, paid advertising, and digital demand channels.
• Design proficiency using Canva or Adobe Creative Suite.
• Excellent communication skills, stakeholder management, and project delivery skills.