Description:
We’re looking for an experienced and ambitious Head of Content to found Aexis’s marketing team. This pivotal role will focus on producing high-quality, engaging content tailored to our Ideal Customer Profile (ICP) while fostering a sense of community among stakeholders in the healthcare industry. You will play a key role in supporting Aexis Medical’s growth strategy by creating content that informs, engages, and builds trust with our audience, which includes NHS professionals and private healthcare providers in the UK. The content will be focused on the UK, but will also serve Aexis’s core market (Belgium) as well as other growth markets (DACH).
As a skilled copywriter or content marketer with strong editorial expertise, you’ll bring exceptional communication skills and a deep understanding of healthcare software, particularly solutions for operating rooms, endoscopy, and sterilization tracking. Additionally, you’ll help build Aexis Medical’s presence in forums, platforms, and spaces where healthcare professionals meet, discuss, and share insights—ensuring our software solutions are highly visible and respected.
This role is ideal for someone with experience in content marketing and a proven ability to develop industry-specific, impactful messaging. Knowledge of the NHS and/or private healthcare systems in the UK is a must.
Key Responsibilities:
- Content Creation:
- Produce high-quality, tailored content such as blogs, articles, white papers, case studies, email campaigns, and social media posts focused on operating room, endoscopy, and sterilization tracking software.
- Research industry trends and themes, interview relevant experts, and write articles and reports that align with Aexis Medical’s value propositions.
- Update and optimise existing content to ensure it remains relevant and impactful for our ICP.
- Content Strategy & Community Building:
- Design and execute a content strategy to engage stakeholders in the healthcare industry, particularly those in the NHS and private healthcare sectors.
- Identify and build Aexis Medical’s presence in online forums, professional platforms, and communities where healthcare professionals discuss challenges, innovations, and solutions.
- Develop campaigns that establish Aexis Medical as a trusted voice and industry leader.
- Collaboration & Thought Leadership:
- Work closely with partners and internal teams to create webinars, white papers, and other thought-leadership content.
- Represent Aexis Medical as a voice within the healthcare technology community through in-person events, online discussions, and community engagement.
- Social Media & Online Presence:
- Manage and grow Aexis Medical’s social media presence, particularly on platforms like LinkedIn and X, using them to engage with healthcare professionals and distribute content.
- Create strategies to ensure Aexis Medical’s solutions are visible in healthcare-focused conversations across various digital and physical channels.
- Stakeholder Engagement:
- Build relationships with key stakeholders in the NHS and private healthcare sectors.
- Assist with media relations, including drafting press releases and coordinating commentary on behalf of senior Aexis Medical staff.
Role Requirements:
- Demonstrable experience in B2B content marketing, copywriting, journalism, or editorial roles.
- Knowledge of the NHS and/or private healthcare systems in the UK, with an understanding of operating room, endoscopy, and sterilization workflows being highly desirable.
- Proven ability to create engaging content tailored to a specific ICP.
- Excellent written communication skills across short- and long-form content.
- Experience managing social media platforms like LinkedIn and X and leveraging them for audience engagement and community building.
- Strong organizational skills, with the ability to manage multiple deadlines and collaborate remotely with a team.