Description:
We’re looking for an exceptional Commercial Head to drive revenue growth from Cards in the UK. You will sit at the heart of Tide’s Cards function, and be responsible for collaborating with cross-functional teams to understand performance, uncover opportunities, and work across multiple areas to deliver. This will require a relentless focus on the numbers and our members,, and detailed planning to ensure consistent campaign cadence driving awareness and usage of Tide cards.
In this role, you will be responsible for the strategy and implementation of core activities to drive Card usage. This includes close partnership with marketing teams to ensure seamless delivery of ‘always on’ campaign activity. This role will also own the strategy and launch approach for new product launches, ensuring that all channels and member touch points are considered. This includes end-to-end journeys and transaction channels. You’ll need to partner effectively with all card teams to make this happen – excellent organisation and communication skills essential.
Some Of The Things You’ll Be Doing
- Revenue Ownership & Forecasting: Partner closely with Finance and key stakeholders to set, track, and refine financial projections for Cards, ensuring revenue accountability and proactive identification of risks and opportunities.
- Analytics-Driven Insight: with the support of the BI team you will analyse member behaviour, segment audiences, and measure campaign performance. You will then translate this data into clear recommendations that shape product positioning and communications.
- Product Development: Leveraging the commercial and analytics insights, you will partner with the Product teams to address areas of opportunity. This will include shaping product positioning, aligning on roadmaps and supporting successful product launches with tailored GTM strategies.
- Launch Strategy: You’ll support new feature launches across channels, partnering with excellent sales, and operations teams to deliver best-in-class experiments. You’ll facilitate brainstorm sessions / workshops to surface creative ideas and implementation plans.
- Stakeholder Management: As you’ll be working in a highly collaborative way, it will be key to communicate regularly with a wide range of stakeholders. This will include Tide’s Senior Leadership Team.
- Commercial & Competitor Intelligence: Lead ongoing commercial research and competitive analysis to monitor trends, and benchmark to translate it into actionable strategies that strengthen and differentiate Tide’s positioning and value proposition.
- Member Obsession. You will be or become an expert in the core motivations of our members in order to focus on bringing their voice to commercial and product design discussions.
What We Are Looking For
- Strong commercial acumen: Proven experience in driving commercial impact, partnering with finance to understand performance and identify opportunities to improve. Able to set and track clear KPIs across all initiatives to meet revenue goals.
- 7+ years’ experience leading ‘always on’ activity to drive commercial performance. This can be from a cards, fintech or retail background – key is demonstrated ability to plan and deliver consistent activity that drives commercial impact.
- Strong analytical mindset: Able to review and interpret data to develop hypotheses and assumptions, turning insights into clear, actionable plans.
- Proven GTM track record – delivering holistic, high impact omni-channel campaigns (across sales, CRM, in-app contact points)
- Exceptional project management skills, able to juggle multiple launches and tactical tests in a fast-moving environment.
- Creative collaborator: Builds relationships across teams, crafts compelling messaging and navigates ambiguity with confidence.
- Self-starter attitude: Works backwards from targets, removes blockers proactively and adapts when priorities shift.