Head of CRM

Description:

Searchability® is seeking an experienced and strategic Head of CRM to join a well-established and respected UK retail brand based in North-East Wales. This role offers the chance to lead a high-performing CRM team, shaping and delivering customer lifecycle strategies that enhance engagement, retention, and revenue growth. The position requires a strong leader with a deep understanding of CRM systems, emerging trends, and data-driven marketing techniques.

The company prides itself on its supportive culture, customer-first approach, and opportunities for career development. The successful candidate will have a proven record of managing CRM operations in a fast-paced environment, as well as the vision to integrate AI and automation into CRM strategies.

Key Responsibilities:

• Lead, mentor, and develop a talented CRM team to deliver high-impact results.

• Design and implement scalable, automated lifecycle CRM strategies for customer acquisition, engagement, and retention.

• Develop personalised email and push notification campaigns to enhance customer journeys.

• Build and optimise conversion and retention funnels to achieve business objectives.

• Collaborate with analytics teams to generate insights and improve campaign performance.

• Create customer journey frameworks to align CRM activity with business goals.

• Partner with vendors and internal teams to drive strategic improvements.

• Analyse campaign data and continuously refine CRM strategies for maximum ROI.

Candidate Profile:

• Strong leadership skills with experience in managing successful CRM teams.

• Deep understanding of CRM platforms, tools, and trends; AI experience is a plus.

• At least 8 years’ CRM or digital marketing experience, including 3+ years in leadership roles.

• Proven success in delivering strategies that improve revenue and retention.

• Highly analytical with excellent data interpretation skills.

• Clear communicator with the ability to present ideas to senior stakeholders.

• Strategic thinker with a track record of aligning CRM activity with company objectives.

Benefits:

• Flexible working arrangements.

• Staff discounts on products.

• Pension scheme.

• Access to savings, discounts, and cashback offers.