Head of Digital Marketing

Description:

Working for a market leading travel brand, the Head of Digital Marketing will lead both b2c and b2b digital marketing strategy for the UK and international markets. You’ll lead and grow a team of managers and channel specialists across paid search, SEO, paid social and display, while managing an 8-figure marketing budget.

The Head of Digital Marketing will be responsible for:

• Overseeing the strategy, planning, and execution of all digital marketing activities
• Maximising ROI on paid media spend across paid search, paid social and display
• Driving best practice in SEO
• Developing technical and people capabilities required of a best-in-class digital acquisition function
• Developing, coaching and managing a high-performing team
• Management of a marketing budget in excess of £40m
• Providing regular reporting against key performance metrics

The Head of Digital Marketing will have:

• Strong performance marketing experience, particularly paid search
• Good understanding of SEO
• People management experience
• Proven results in growth marketing and customer acquisition
• Excellent analytical skills and a data driven mindset
• Great communication and stakeholder management skills
• Strong preference for travel or hospitality, but retail eCommerce could also work
• Candidates could come from roles like Head of Performance Marketing, Head of Paid Media, Head of Acquisition, etc.