Head of Email Marketing

Description:

The Evergreen Agency, a dynamic and fast-growing paid media and creative marketing agency based in Oxfordshire, is seeking an experienced Head of Email Marketing to build and lead their new email marketing department. This is a rare opportunity for a senior professional to spearhead a department from scratch, define its structure, and integrate it seamlessly within the agency’s existing services.

As an award-winning agency renowned for growth marketing within the home, garden, and lifestyle sectors, The Evergreen Agency delivers exceptional results for a wide range of retail and consumer brands. Operating from a stunning countryside office space in a converted barn between Bicester and Buckingham, the agency offers a highly creative, collaborative, and fun environment supported by flexible working arrangements.

Role Responsibilities:

• Establish and lead a new email marketing department, including processes, systems, and best practices

• Collaborate with senior management to make email marketing a core revenue-generating service

• Develop and execute strategic email marketing campaigns that align with clients’ commercial goals

• Manage and oversee junior team members as the department scales

• Serve as the primary point of contact for all email marketing operations

• Work closely with the creative and paid media teams to deliver integrated campaign solutions

• Conduct performance analysis, monthly reporting, and quarterly planning

• Build strong client relationships through regular updates and strategic guidance

Required Skills and Qualifications:

• A minimum of 5 years’ experience in email marketing, including senior agency-level roles

• Proven track record of successful email marketing strategies for multiple sectors

• Expertise in platforms such as Klaviyo, HubSpot, and Mailchimp

• Strong leadership and people management skills

• Exceptional attention to detail, communication, and project management abilities

• Proficient in crafting engaging content and compelling calls-to-action

• Ability to prioritize and handle multiple client projects under tight deadlines

Benefits and Perks:

• Hybrid work model with 1–2 days remote work per week

• 23 days paid holiday

• Pension plan

• Free fruit, sweets, and premium coffee

• On-site parking

• Personal development support

• Team socials and company events

• Beautiful countryside office with natural lighting, indoor trees, and modern tech