Head of Marketing

Description:

Alliance Manchester Business School (AMBS) is celebrating its 60th anniversary in 2025 and aligning with The University of Manchester’s Manchester 2035 strategy. The Head of Marketing, Communications and Recruitment will be a senior leader driving AMBS’s reputation, engagement, and recruitment efforts across MBA, Global Programmes, Executive Education, and taught undergraduate and postgraduate courses.

The role involves leading the marketing, communications, and recruitment team, overseeing strategy development and delivery, managing budgets, evaluating performance, and fostering innovation through tools such as AI. The post-holder will champion evidence-based marketing, maintain the school’s brand, collaborate across university teams, and manage external PR agencies.

Key Responsibilities:

• Lead development and delivery of AMBS’s marketing, communications, and recruitment strategies with clear objectives and metrics

• Manage the Marketing, Communications and Recruitment team, including target setting, staff development, workflow, and budget oversight

• Maximise AMBS’s reputation through strategic communications and media relations

• Oversee external PR agency and media strategy

• Provide professional advice on marketing and communications to senior leadership

• Support Salesforce CRM development and data-driven recruitment decisions

• Integrate AI tools to enhance marketing innovation and engagement

• Shape pricing, discounting, and international recruitment priorities

• Manage lead scoring and nurture prospective students

• Collaborate with Faculty and University teams for joint marketing activities

• Act as brand manager and custodian of AMBS and University visual identity

• Oversee corporate events strategy and corporate relations

Essential Skills:

• Degree or equivalent experience; marketing communications qualification desirable

• Extensive integrated marketing and communications experience in complex organisations

• Strong leadership and budget management capabilities

• Excellent interpersonal and communication skills

• Resilience and crisis management skills

• Deep media relations and PR expertise

• Analytical, persuasive, and highly visible leadership style

• Excellent copywriting, proofreading, and IT skills

• Professional representation of AMBS

• Awareness of international business school landscape is desirable

Benefits:

• Generous annual leave, including Christmas/New Year closure

• Pension scheme

• Well-being programme with counselling, fitness, and sports facilities

• Learning and development opportunities

• Season ticket loans

• Cycle to Work Scheme

• Workplace nursery scheme

• Staff recognition schemes and discounts

About The University of Manchester:
Part of the Russell Group, globally respected for teaching excellence and research innovation, with 25 Nobel Prize winners among current and former staff/students. Committed to advancing education, knowledge, and wisdom with core goals of research, teaching, and social responsibility. Equal opportunity employer welcoming applicants regardless of diverse backgrounds.