Head Of Product Marketing

Description:

Scopely is seeking a Head of Product Marketing for their MAX Games Division to lead marketing for Social Casino games, including Bingo Bash and GSN Casino. The role is focused on driving product visibility, enhancing player engagement, and shaping creative identities that resonate with the market. The Head of Product Marketing will strategically align creative, product development, and user acquisition efforts to ensure cohesive execution across all touchpoints.

Key Responsibilities:

• Own and evolve product marketing strategy, defining positioning, messaging, and audience strategy for Bingo Bash and GSN Casino.

• Lead rebranding and repositioning initiatives to strengthen top-of-funnel metrics and long-term player value.

• Collaborate cross-functionally with product, user acquisition, and creative teams to ensure cohesive execution and unified messaging.

• Conduct ongoing competitive and audience research to identify market trends, unmet needs, and growth opportunities.

• Champion test-and-learn mindset to validate hypotheses and optimize positioning over time.

• Lead, mentor, and develop the product marketing team, fostering continuous improvement and professional growth.

Required Skills & Expertise:

• Expertise in mobile game marketing strategy and product marketing.

• Strong experience in rebranding, repositioning, or reinvigorating games.

• Ability to connect player insights to positioning and go-to-market strategies.

• Strong analytical and data-driven approach, understanding marketing KPIs and testing frameworks.

• Excellent cross-functional collaboration, communication, and stakeholder management skills.

About Scopely:

• A global interactive entertainment and mobile-first video game company, known for titles like Monopoly GO!, Star Trek™ Fleet Command, Stumble Guys, MARVEL Strike Force, and Yahtzee® With Buddies.

• Founded in 2011; acquired by Savvy Games Group in 2023 for $4.9 billion.

• Operates in 12+ markets across Asia, EMEA, and North America, with multiple internal game development teams and global studio partners.

• Recognized as one of Fast Company’s “World’s Most Innovative Companies.”