Description:
This senior leadership role reports directly to the Managing Director, Head of Enterprise Marketing Strategy and Demand Generation Center of Excellence. The Head of Revenue Operations, Performance Analytics & Martech oversees three critical functions that power modern B2B marketing: revenue operations, marketing performance measurement, and the Martech ecosystem. This integrated structure ensures that enterprise marketing is accountable, data-driven, and technology-enabled, aligning directly to business growth and client outcomes. In collaboration with functions such as Sales Operations and Corporate Technology, it directly oversees functions critical to enterprise marketing’s operational effectiveness, including:
- Revenue Impact Modeling & Performance Analytics (data science)
- Data Visualization & Dashboarding
- Marketing Data Enablement (data infrastructure & pipes)
- Martech Integrations and Roadmap (in partnership with Corporate Technology)
- Website Operations & Maintenance (in collaboration with Digital Experience)
- Martech Procurement & Governance
- Analytics Enablement & Insight Delivery
Responsibilities And Impact
Strategy & Leadership:
- Build and evolve the revenue operations function, aligning marketing planning, execution, and measurement with go-to-market priorities.
- Lead a high-performing team across performance analytics, Martech, and data enablement.
- Serve as the strategic partner to the CMO’s leadership team and divisional RevOps peers to drive consistency, integration, and insight.
- Collaborate closely with Finance, Corporate Technology, and Sales Operations to align systems, data, and performance metrics.
- Clearly define functional accountabilities and direct reports spanning analytics, Martech, and data enablement.
Performance Analytics & Revenue Impact
- Oversee revenue impact modelling and performance analytics, ensuring delivery of attribution frameworks, forecasting models, and actionable KPIs.
- Guide the development of dashboards, diagnostics, and scenario planning to support strategic marketing decisions.
- Champion adoption of marketing performance metrics across campaign, digital, and ABM teams.
- Ensure insights inform planning, budget allocation, campaign design, and cross-functional GTM optimization.
Martech Strategy & Operations
- Own the enterprise marketing technology roadmap, vendor strategy, platform governance, and implementation plan.
- Ensure seamless integration of tools including Adobe Experience Cloud, Salesforce, Marketo, and emerging AI platforms.
- Oversee data enablement and partner with Corporate Technology to ensure data integrity, tech scalability, and future readiness.
- Drive unified tool adoption, maximize technology ROI, and streamline campaign operations.
Operational Governance & Enablement
- Define and oversee key operational cadences (e.g., QBRs, KPI reviews, platform roadmaps, capability assessments).
- Establish best practices, process documentation, and training frameworks for scalable marketing operations.
- Lead change management efforts related to data, tooling, or measurement evolution.
- Ensure global alignment on key marketing taxonomies, segmentation frameworks, and performance definitions.
What We’re Looking For
Basic Required Qualifications:
- Bachelor’s degree in Marketing, Business, Operations, or Data Science; MBA or advanced degree preferred.
- 15+ years of experience in marketing roles, including B2B marketing operations, performance analytics, or Martech leadership roles.
- Proven success leading integrated revenue operations or performance marketing functions in global organizations.
- Deep knowledge of marketing funnel dynamics, attribution, ABM, digital personalization, and campaign operations.
- Strong understanding of Martech ecosystems including CDPs, CRM, MAPs, testing platforms, and analytics stacks.
- Exceptional stakeholder management and executive communication skills.