Head Of Vertical

Description:

The Head of Vertical will play a pivotal role in growing one of an exciting line up of lifestyle and entertainment publishing brands. The audience doesn’t just want to consume passive content, but expects personalised, real-time information that they can interact with and influence - with education and entertainment being key drivers. As Head of Vertical, you will be responsible for the vision and positioning of the offering, and product ownership. This is a growth focused role, where you will be able to leverage your subject matter expertise and commercial mindset to build a recognised and trusted leader in media across your vertical.

Responsibilities

The Head of Vertical will be responsible for the following:
 

• Strategic Vision and Leadership: Demonstrated ability to lead and influence teams to capitalise on emerging trends in your vertical. You will develop and execute strategic plans to drive business growth and market penetration.
• Revenue Strategy and Demand Generation: Develop and execute revenue strategies to maximise profitability and sustain business growth. Partner with marketing to generate demand and deliver subscribers with high retention, through strong value exchanges. You will have P&L responsibility for the vertical.
• Product development: lead the development of innovative products and own the product and content roadmap. This includes utilising market insights and consumer feedback to drive product ideation, development, and launch strategies, resulting in increased market share and revenue growth.
• Market Analysis and Forecasting: Proficient in conducting comprehensive market analysis and forecasting to identify opportunities and risks in landscape. Partner with Marketing Operations and BI to utilise data-driven insights and make informed decisions to guide business strategies.
  
   

Knowldege, Skills And Experience

The Head of Vertical role is looking for someone in a similar position, potentially titled Head of Brand, Brand Director or similar particularly with experience in the [online] Publishing / Media sector
 

• Minimum university educated (to Degree level) in marketing, business management or similar
• Experience: 8+ years experience in a commercial, marketing or business development role
• Proven track record developing brands and/or products
• Budget management experience with strong analytical skills and P&L responsibility
• Leadership experience (managing a team and multiple stakeholders)
• Entrepreneurial and able to multi-task and prioritise
• Able to work autonomously & provide independent opinions