Description:
Transform traditional brand visibility into measurable sales performance by managing our flagship air freshener client's Amazon store promotions through strategic social media campaigns, influencer partnerships, and targeted newsletter content. You'll track every campaign's success using unique referral links, proving ROI at every turn.
Lead the marketing and promotional strategy for our competitions platform whilst supporting major marketing activations including the Home, Life and You show and Clean and Tidy Awards.
Your Key Responsibilities Include:
- Leading day-to-day management of client social media accounts and in-house brand accounts across multiple platforms
- Managing recently launched Amazon store promotions using integrated social media, influencer outreach, and newsletter campaigns
- Attending regular client meetings and crucial half-yearly reporting and strategy sessions in London
- Producing high-quality visual content including graphics, photography, short-form video, and Reels for TikTok, Instagram, Facebook and emerging platforms
- Writing engaging copy for social media posts, newsletters, and email campaigns that drives conversions
- Developing quarterly and half-yearly content strategies tailored to specific client goals and platform trends
- Managing content calendars using SocialPilot and scheduling content across multiple platforms consistently
- Generating weekly and monthly performance reports with actionable insights and improvement opportunities
- Researching, approaching, and onboarding new brand collaborations for social campaigns and competitions
- Sourcing and coordinating influencer partnerships with measurable outcomes and clear ROI tracking
- Maintaining and updating the agency website including design layouts, content updates, and troubleshooting backend issues
- Managing the agency's LinkedIn profile to promote work and attract B2B opportunities
- Updating and managing Linktrees with current and campaign-specific promotional links
- Supporting wider agency campaign activity including competitions and national media partnerships
Essential Skills and Experience:
- 1-2 years experience in marketing, social media management, or digital marketing roles
- Proven ability to create engaging visual content across multiple social platforms including video editing
- Strong copywriting skills with experience in email marketing and conversion-focused social content
- Experience with analytics platforms and performance tracking across social media channels
- Proficiency with content scheduling tools (SocialPilot experience highly advantageous)
- Website management experience with basic troubleshooting and content management skills
- Creative thinking combined with analytical mindset and strong commercial awareness