Description:
As the Market Insights Specialist for Energy Customer Solutions, you will play a critical role in embedding an insight-led, customer-first culture across the propositions, communications, marketing and sustainability teams. You’ll be responsible for analysing customer behaviour, market dynamics, and competitor activity to deliver actionable insights that shape marketing strategy, product development, and customer engagement.
Operating across multiple jurisdictions (ROI, NI, and GB), you will ensure our activity is evidence-based and commercially effective, directly driving business growth, customer retention, and overall brand performance.
You will
- Conduct ongoing analysis of industry trends, competitor movements, and emerging risks to shape brand positioning and inform product and proposition development.
- Design and deliver quantitative and qualitative research programs to manage customer segmentation models and profile key groups, ensuring marketing campaigns are highly targeted and relevant.
- Track and report on holistic marketing performance and KPIs (such as ROI, CPA, and churn), integrating internal CRM and digital data with external market research.
- Collaborate with Brand, CRM, and Product teams to ensure insights are directly applied to creative briefs, campaign strategies, and long-term business planning.
- Act as the voice of the customer by presenting actionable findings to stakeholders at all levels, while continuously refining research methodologies to improve the impact and adoption of insights.
You have
- A degree in Behavioural Science, Data Analytics, or a related field, with demonstrable experience in customer, market, or performance analytics.
- Advanced skills in data manipulation and visualization tools (Power BI, Google Analytics, GA4), with the ability to build automated dashboards and integrate diverse data sources like CRM, website data, and digital performance data.
- An exceptional ability to translate complex data sets into compelling narratives and persuasive recommendations that non-technical stakeholders can easily understand and act upon.
- Proven experience in designing and managing both quantitative and qualitative research programs, including the development and application of customer segmentation models and brand health tracking.
- A proactive, customer-focused approach with the project management skills to lead cross-functional initiatives (Brand, CRM, Product) and ensure insights drive growth and retention.