Description:
We are looking for a creative, hard-working and tech driven individual to join our Marketing and Engagement team in the Southeast. The EDO will play a key part in supporting the Marketing, Engagement and Development manager to deliver both the Marketing and Engagement strategy and Tenant Engagement strategy. Engagement activities will include content creation across a variety of platforms, social media management, copywriting, design, website management, event management, and the administration where appropriate of these activities into our CRM.
Key responsibilities
Working with the MEDM and wider engagement team, on the delivery of both the Marketing and Engagement Strategy and Tenant Engagement Strategy by engaging in the following key activities:
- Social media management - create high quality content (both organic and paid) across our channels with the aim of extending audience reach, increasing profile and enhancing reputation
- Copywriting - craft engaging copy for a variety of platforms (including blog posts, web copy, newsletters, intranet news updates, social media) and tailored to a variety of stakeholders
- Charity magazine - assist in the production of a biannual magazine
- Website management - ensure our website supports the marketing and engagement strategy, collect and analyse data using Google Analytics
- SEO - undertake keyword research, write SEO optimised content, manage Google Ad campaigns
- Event management - assist in the delivery of our calendar of feedback events
- Email marketing - creation and management of email newsletters and campaigns to a range of key audiences
- Charity volunteers - utilise, support and grow our existing volunteer base
- Feedback - manage channels of communication with different stakeholders
- Reporting - provide reports on Marketing & Engagement activities to the MEDM and other parties as required
- CRM - assist the MEDM and liaise with the Data and Digital Administrator to ensure that accurate and up to date records are maintained and accessible, via an electronic CRM with confidentiality protected according to GDPR
- Assist in the devising and implementing of new engagement ideas and opportunities
- Any other duties and responsibilities which may be assigned as required