Marketing Analytics Lead

Description:

Join a leading marketing science team as the Marketing Analytics Lead, working in a hybrid role based in Central London, requiring 3 days onsite per week. This role involves delivering advanced ad measurement and marketing effectiveness insights for major global clients, including key UK and Turkish businesses. The position demands strong analytical leadership and client-facing skills to demonstrate the business value of advertising campaigns effectively.

Key Responsibilities:

• Lead multi-platform and media measurement projects for global advertisers

• Own delivery of insightful, data-driven analytics and influence senior clients and sales teams

• Champion adoption and implementation of advanced marketing measurement methodologies and tools

• Collaborate with Product, R&D, and partnership teams to innovate and improve measurement approaches

• Manage a portfolio of key clients spanning diverse sectors like e-commerce, mobile gaming, airlines, and food delivery

Candidate Requirements:

• Fluent in both Turkish (reading and writing) and English

• Over 10 years’ experience in marketing analytics, media measurement, or advertising effectiveness

• Strong client-facing skills with excellent communication and influencing abilities

• Hands-on experience with Marketing Mix Modelling (MMM), experimentation frameworks, and marketing science

• Proficiency in SQL, R, and Python programming languages

• Experience working with large advertisers, media agencies, or technology/social media companies

• Proven track record of building MMM and AGM models and running in-house experimentation models

Benefits:

• Competitive salary package of £130k to £145k plus benefits

• Flexible hybrid working arrangement with 3 days onsite in Central London

• Opportunity to work with major global clients and lead innovative marketing measurement projects

• Weekly PAYE payments, within IR35 regulations