Marketing And Communications Executive

Description:

As a Marketing Executive, you will play a crucial role in developing and executing marketing strategies to promote our products/services, enhance brand visibility, and drive business growth. The ideal candidate should be creative, analytical, and possess a deep understanding of various marketing channels and techniques. This individual will support the Group Marketing team and work with key stakeholders.

Key Accountabilities

• Collaborate with the marketing team to develop, implement, and manage comprehensive marketing plans that align with business objectives.

• Operate as part of the Marketing Team to support getting the best outcome for the Group.

• Support in the alignment and implementation of best practice and processes and controls across the Group

• Collate monthly global and local performance reports.

• Conduct market research to identify target audiences, industry trends, and competitive landscape, and utilize insights to refine marketing strategies.

• Administer Marketing toolset and manage data quality.

• Develop and manage engaging content for various platforms including social media, websites, blogs, and email campaigns.

• Identify areas for continuous improvement within the Marketing and Sales teams to support lead generation and pipeline management activities.

• Coordinate the production of marketing materials such as, presentations, videos, and other collateral.

• Work collaboratively with regional and global teams to effectively deliver great results with behaviors that align to the Group culture.

• Monitor and analyse the performance of marketing campaigns, utilizing data-driven insights to optimize strategies and achieve KPIs.

• Manage and maintain the company's online presence, including, SEO optimization.

• Assist in the coordination, design and delivery of in-person and virtual events.

• Cultivate and maintain relationships with external partners, agencies, and stakeholders to enhance collaboration and drive successful campaign execution.

• Utilizing the marketing toolset to create campaign assets including; landing pages, email templates, automated workflows

• Stay up to date with industry trends, emerging technologies, and marketing innovations, and apply relevant insights to improve marketing strategies.

• Assist in organizing and attending promotional events, trade shows, and exhibitions to showcase products/services and network with potential clients.

• Contribute to the development of branding initiatives and ensure consistent brand messaging across all communication channels.

• Collaborate with cross-functional teams including sales, product, and design to ensure alignment of marketing efforts with overall business goals.

• Prepare regular reports on marketing activities, campaign performance, and ROI to present

Functional and Technical Skills

• Good communicator, both written and with people

• Be able to build good stakeholder management, across the organization.

• Experience of marketing automation desirable

• MS Office skills – Word, Excel, etc.

• 1-2 years of Marketing Executive experience or a Marketing Graduate