Under the direction of the Marketing Director, identifies relevant new strategies and technology to increase customers' engagement and to create brand exposure through any media forum(s).
Maintains current knowledge on emerging marketing trends, and applies it into operations and activities.
Responsible for maintaining and expanding marketing outreach on current and future platforms.
Utilizes WordPress and other web platforms to maintain the 422 ABS website; include calendar entries, closures and other facility details.
Assists the Marketing Director in developing communication strategies to determine the most effective and efficient method of reaching the target market.
Makes recommendations to activity managers on appropriate media mixes and works with marketing POCs to coordinate scheduled cross marketing and/or event marketing material.
Assists in planning marketing campaigns designed to enhance participation in squadron activities considering the characteristics of the target audience and the media mix necessary to reach them.
Maintains online channels, including but not limited to: all Facebook pages; Instagram, Flickr, YouTube, Twitter, Pinterest, Tumblr, Snapchat, blogs and e-newsletter platforms.
Continuously explores, recommends, uses, and optimizes communication methods and technologies to engage with customer, and to maximize the squadron's branding, products and services.
Assists in conducting qualitative and quantitative market research. Assists in administering surveys, collecting data, tabulating responses, and analyzing results.
Provides support as needed for all special events. Assists with processes inside internal ticket system, giving public briefings, creates calendar entries, printing, payroll, and customer service?etc. as needed.
Provides photographic/videography support for functions/events as required/needed.
Nights, weekends, and holidays may be required as necessary.