Description:
We’re looking for a Marketing Director who is as much a doer as a thinker.
This is not a purely strategic role. You’ll be deep in the detail, building funnels, shaping messaging, testing ideas, and driving performance.
You’ll act as a player–coach:
- Owning execution
- Leading a Marketing Manager
- Managing freelancers, agencies, and partners
You’ll be equally comfortable:
- Sketching a landing page wireframe in the morning
- Reviewing PPC performance and reallocating budget at lunch
- Coaching a Marketing Manager or briefing a designer in the afternoon
- Analysing funnel performance and iterating in the evening
What You’ll Be Responsible For1. Growth & Funnel Performance
- Own the full funnel: awareness → lead → nurture → conversion
- Build and optimise landing pages, journeys, and conversion flows
- Run continuous testing (CRO, A/B, messaging) to improve performance
2. Paid & Performance Marketing
- Own strategy and results across PPC (Google, Meta, LinkedIn, YouTube)
- Manage agencies/freelancers—setting direction, reviewing performance, and pushing for better ROI
- Allocate budget based on data, not instinct
- Stay ahead of platform changes, trends, and opportunities
3. Campaigns, Content & Execution
- Plan and deliver campaigns across email, organic, paid, and partnerships
- Create wireframes and shape high-converting landing pages and lead magnets
- Oversee (and often refine) email sequences, nurture journeys, and marketing collateral
- Ensure all content is on-brand: intelligent, warm, human, and impactful
- Jump in and execute when needed—this is a hands-on role
4. Data, Team & Systems
- Be obsessed with metrics: conversion, CAC, LTV, engagement
- Track, analyse, and iterate quickly based on performance
- Own HubSpot (or similar): automation, segmentation, reporting
- Manage and develop a Marketing Manager
- Brief and oversee designers, developers, and partners—ensuring high standards and momentum
Who You Are
- A doer who loves building, not just directing
- A player–coach—hands-on and able to lead others
- Commercially sharp and driven by results, not vanity metrics
- Deeply curious and up to date with modern marketing
- Genuinely interested in personal development and human behaviour
You likely:
- Have 6–10+ years in growth/performance marketing
- Have owned PPC and understand what “good” looks like
- Have built funnels and campaigns yourself
- Are confident with tools like HubSpot, Figma/Canva, analytics platforms
- Have strong copy instincts and an eye for conversion