Marketing Executive

Description:

We’re looking for a Marketing Executive to join our expanding marketing team. We’re looking for someone who gets excited about creating campaigns, analysing the results, and testing new ideas. You will enjoy managing and co-ordinating projects and be comfortable creating content plans.

The Marketing Executive will be creating campaigns for new and existing customers, generating content, carrying out marketing analysis, and supporting with some of our feature releases. This is a varied B2B role across both online and offline marketing channels, where you can get stuck in and see the value from your activities.

What a typical week looks like

Prospecting: You’ll be communicating with potential customers via digital channels and direct mail to promote Click Dealer and the value we can add to their dealership, with the goal of generating leads for the sales team. You’ll have ownership of a prospecting content calendar to ensure regular communications are being sent out which also align with company messaging and activities.

Market insight: You’ll be keeping an eye on the marketplace to see what’s happening and what might be a future trend, where Click Dealer is positioned, and providing feedback to the business on your findings.

Project management: Click Dealer has an in-house tech team who are continually updating and developing our products. Your role will include managing some of the feature releases including developing a communications plan and activating the campaign. The right person for this role will have good project management skills, be able to create customer facing communications including features and benefits of a product, and work with multiple teams on the roll out of a feature or enhancement.

Key responsibilities

• Prospecting and lead generation via email and direct mail
• Carrying out market analysis and creating insight reports
• Supporting on the roll out of feature releases
• Entering awards for Click and on behalf of our dealers
• Managing sponsorship and community activities
• Liaising with external suppliers as needed
• Supporting the marketing team

About you

• 3+ years’ experience in a B2B marketing role
• Experience with project and/or product management
• Experience with Mailchimp and Zoho would be advantageous
• Comfortable with both digital and traditional marketing channels
• Able to create engaging content
• Canva, InDesign, and animation skills are desirable