Marketing Executive

Description:

Reporting to the Marketing Director, you’ll be a dynamic all-rounder, able to juggle multiple projects and work with the marketing team to boost brand awareness and drive sales across online and offline channels.

Role Responsibilities

• Creates, executes and supervises targeted B2B multi-channel marketing campaigns to help reach broader company goals, including to generate leads, drive website traffic and build brand awareness (push/pull).
• Leads the creation of engaging content including writing/editing copy, video production and managing website content.
• Manages social media and email campaigns including planning, schedules and recording KPIs.
• Analyses, evaluates and reports on marketing performance, using insight to contribute to the wider marketing strategy and annual plans.
• Assists with website maintenance and development including updating product listings and keeping copy fresh and relevant.
• Confident with emerging marketing trends and technologies, e.g. TikTok, AI and using such tools to effectively target the audience.
• Opportunity to lead digital marketing tactics such as SEO to build online presence and drive leads.
• General marketing support including planning and participation in events, research and proof-reading.