Description:

KEY RESPONSIBILITIES

• Work to develop and manage delivery of a marketing strategy and planning for referral centres – translate goals and objectives into actionable and measurable digital and non-digital marketing programmes and strategies
• Audit existing marketing activity and use results to build on client and referring/primary vet base
• Content development, editing and management of website content locally
• To oversee and manage email marketing campaigns, key digital marketing activities and social media activity and identify opportunities to grow these channels
• Lead the creation and design of compelling marketing material, newsletters, CPD calendars, digital ads, eDM, promotion of CPD events and other support materials including rich media content
• Work with the web team to seek out and drive development opportunities that enhance the user journey of our website
• Take project lead on brochure production, handbooks, e-shots etc. and work with the brand team to produce
• Ownership of annual marketing plan and marketing strategy for referral centres and their implementation, as required
• Liaise with internal team members and individual companies to implement the marketing plan
• Develop and support the team of in-practice marketing contacts by encouraging regular contact, coordinating meetings and by sharing best practice.
• Build brands and position to drive client and vet referrals
• Development and management of recruitment adverts to include website and social media