Marketing Manager

Description:

The Verticals Marketing Manager is responsible for the delivery of a 360-degree regional marketing strategy and plan to build awareness and engagement through our brand(s) and effective campaigns that connect with customers, tie strategy to execution and deliver results. The Verticals Marketing Manager will play a pivotal role in realising our vision and positioning the Group and its brands as the go-to-expert in the local market, collaborating closely with colleagues across the team to ensure campaign success.

Key Accountabilities

• Deliver the marketing plan as set by the Verticals Lead to deliver on the strategy.

• Regularly monitor competitors and their activity across different verticals, to shape and inform current and future campaigns.

• Manage the careful segmentation of target audiences to ensure our audience benefit from all relevant propositions without over targeting.

• Adapt and tailor global campaign materials to deliver demand generation campaigns to key targets in verticals.

• Conceive and develop industry specific campaigns

• Identify and organise verticals channels to market in each region to reach and engage target buyers, managing execution, tracking effectiveness, adhering to budget, delivering on time and on target.

• Manage internal and external agency partners, or in-house colleagues, to create such campaign assets, tactics, and event execution.

• Deliver local events in accordance with the global events and brand experience strategy.

• Work closely with digital and communications teams to ensure timely campaign delivery, execution, feedback, and optimization.

• Work on ad hoc global project such as relevant global product launches.

• Support the sales enablement alongside all campaigns, passing on insight from data or sales conversations to evolve and improve campaigns over time.

• Any other duties as required from time to time.

Functional and Technical Skills

• Act as a marketing ambassador for NCC Group and its brands.

• Demonstrate flexibility to manage new initiatives.

• Relationship led marketing at the heart of what they do.

• Manage all budget allocations where relevant.

• Be comfortable informing and helping to shape and develop new market propositions.

• Share best practice and bring new ideas to the table.

• Strong project management and coordination skills.

Behaviors

• Confident and Approachable.

• Challenging, yet collaborative and constructive.

• Be kind, creative and work well as part of a team.

• Self-motivated and driven.

• Good communicator, both written and with people.

• Organised and proactive.