Description:
Laser Me Out is London’s leading destination for laser hair removal, combining cutting-edge technology with luxury service. Located next to Baker Street station, our flagship clinic offers bespoke treatments using the latest Soprano Titanium and Electrolysis systems, delivered by expert therapists in a welcoming, results-driven environment.
We’re more than just a clinic — we’re a growing brand on a mission to empower individuals with confidence-boosting treatments and exceptional care. With expansion plans across the UK and internationally, we’re building a powerhouse in aesthetics and wellness. From PCOS awareness events to local business partnerships, our work extends beyond the treatment room — driving real impact online, in our community, and in our clients’ lives.
Learn more at www.lasermeout.com or check our reviews on Google.
About the Role: Digital Marketing Specialist
We’re seeking a performance-driven Digital Marketing Specialist to lead our online presence, inbound lead generation, and brand messaging across key platforms. You’ll manage content strategy, campaign execution, CRM alignment, paid advertising, and SEO — all with a sharp focus on ensuring that marketing activities translate into measurable business results.
This is a hands-on role for someone who thrives in a fast-paced, high-growth environment, and who takes full ownership of key digital performance metrics including lead volume, cost per lead, conversion rates, content visibility, and campaign ROI.
Key Responsibilities
Campaign & Content Strategy
- Maintain a forward-looking 3-month marketing calendar that aligns with in-clinic promotions and key client moments
- Develop and coordinate multi-channel content: blogs, newsletters, social posts, landing pages, and promotional assets
- Collaborate with the Social Media Manager and Influencer/PR team to ensure unified campaigns across organic and paid media
Paid Ads & Lead Generation
- Plan, launch, and optimise 3–5 monthly Meta ad campaigns focused on lead generation and direct response
- Develop high-converting creative (visual and copy), A/B test variations, and continuously optimise for best performance
- Work closely with the CMO to track cost per lead, conversion rates, and campaign ROI — we currently maintain an industry-leading CPL thanks to our high-quality creatives and funnel strategy
- Monitor and adjust targeting, budget allocation, and placements for peak performance
SEO & Blog Oversight
- Publish 4 SEO-optimised blogs per month in line with brand topics and search intent
- Monitor organic traffic, blog views, and keyword positioning to ensure performance is improving over time
- Maintain quality standards and manage freelance or internal writers if required
Website & Conversion Rate Optimisation
- Manage our Webflow-based website, ensuring content updates are timely and conversion paths are effective
- Review analytics regularly to make UX recommendations that support booking growth and reduce bounce/drop-off rates
Email & SMS Marketing
- Coordinate bi-monthly newsletters and monthly SMS campaigns via Phorest
- Use list segmentation and A/B testing to improve engagement, open rates, and click-through conversions
CRM & Front-of-House Alignment
- Train reception and front-of-house teams on CRM use (Go High Level) for professional lead handling and follow-up
- Conduct audits on inbound WhatsApp, email, and DM responses to maintain tone and performance standards
- Review recorded calls to check for consistency in messaging and lead nurturing
Marketing Team Oversight
- Manage and support the Social Media Manager and Influencer/PR Coordinator
- Ensure their output aligns with the marketing calendar, visual identity, and performance benchmarks
- Approve creative assets, provide feedback, and maintain visibility of weekly and monthly deliverables
Reporting & Analytics
- Track key performance indicators across paid ads, organic content, email marketing, SEO, and CRM
- Generate clear monthly reports with insights and recommendations
- Use data to proactively refine strategy and improve cost-efficiency, engagement, and lead quality
What We’re Looking For
- A confident, creative marketer with deep understanding of digital performance strategy
- Proven experience running Meta (Facebook/Instagram) lead gen campaigns with strong CPL/ROI results
- Competent in SEO, email marketing, content production, and campaign delivery
- Proficient in tools like Webflow, Google Analytics, Meta Ads Manager, and CRMs
- Excellent copywriting and editing skills — especially for ad creatives, landing pages, and promotional copy
- Comfortable managing junior marketers and external partners
- Familiarity with the aesthetics, beauty, or wellness industry is preferred
- Bonus if experienced with Soprano Titanium, Phorest, or Go High Level
- No degree required — we prioritise execution, creativity, and results
Why Join Laser Me Out
- Be part of one of London’s fastest-growing aesthetic clinics
- Enjoy a visible, impactful role with real influence over business growth
- Work in a vibrant, client-focused team at our Baker Street flagship location
- See your campaigns turn directly into bookings, reviews, and local brand recognition
- Be part of a company that values innovation, clarity, and high performance
Start Date: ASAP
Location: In-person, Baker Street, London