Description:
Reporting to the Head of Marketing, you’ll be responsible for the planning and execution of marketing campaigns for on-roster artists, engaging new audiences across key marketing channels & partnerships to drive fan growth as well as retain and engage existing audiences. This role works across both UMR and frontline label teams daily, supporting EMI catalogue repertoire that is 3+ years old.
Our ambition is to blend creativity & data to tell artist stories through content that inspires a new generation of fans. Along with looking beyond our borders to explore international opportunities through both a commercial and audience lens.
You will be asked to plan and lead on projects, ensuring a collaborative and fully integrated plan that is delivered on time and to budget. You will be a key part of a team reimagining the way audiences discover and rediscover their favourite music across the globe, tapping into culture to build on and enhance an artist’s creative legacy.
Delivery Of Marketing Campaigns
- Define campaign objectives, develop strategic plans, and coordinate cross-functional teams to deliver fully integrated marketing activity.
- Collaborate closely with artists and management teams to shape and secure buy-in on campaign direction, development and delivery.
- Craft compelling storytelling-led, culturally impactful campaigns to connect with both superfans and new audiences.
- Monitor performance using data and insights to adapt plans in real time and report on results post-campaign.
- Drive audience and revenue growth by leveraging digital, social, influencer, PR, retail, eCRM, and advertising channels.
- Partner with internal and global teams to align efforts and maximise international campaign impact.
- Oversee the development of high-impact creative assets with internal creative studio teams and external agencies.
- Manage PR, promotions, and media agency relationships to amplify artist presence across press, radio, TV, and digital.
- Support campaign planning for superstar artists and contribute to high-profile events and showcases.
- Track and manage project budgets in collaboration with the Head of Marketing.
Skills & Experience
You’ll need
- A deep understanding of music industry marketing.
- A versatile approach to marketing, gained from working across marketing campaigns for a leading record label, brand or agency, that has played a role in shaping culture.
- Strong digital experience across multiple channels.
- A proven track record developing marketing lifecycle campaigns moving audiences from awareness to engagement to superfans.
- Strong project management skills.
- Excellent relationship-building and relationship-management skills and the ability to deal with difficult situations with tact and diplomacy.
- A knowledge of audiences – including demographics, behaviours, and media habits.
- Comfortable developing marketing tactics using both quantitative and qualitative insights.
Person Specification
- A passion for music.
- To be a great communicator with influencing skills and experience conveying creative ideas and plans to key stakeholders.
- To have a collaborative nature and get energy bringing people together.
- To be comfortable in a fast-moving, constantly evolving environment and you have the maturity to bring stability to challenging situations.
- A keen eye for detail.
- Fluent in data and can identify winning insights.