Description:
This is a rare opportunity to combine hands-on marketing expertise with strategic influence, shaping the UK brand strategy, activating campaigns across multiple channels, and leading a small marketing team. You’ll work closely with commercial teams to ensure marketing directly drives growth, while also championing a brand that’s making a positive impact in the world.
Key Responsibilities
- Lead and deliver the UK brand strategy and activation plan, translating consumer insights into growth-driving marketing activity.
- Manage, mentor, and develop the Junior Marketing Manager, building a high-performing marketing function.
- Oversee the consistent execution of brand identity, positioning, and communications across all channels.
- Drive visibility and engagement across retail, e-commerce, direct-to-consumer platforms, and social media.
- Plan and execute marketing campaigns, events, brand activations, sampling, and partnerships to grow awareness and trial.
- Partner with commercial teams to ensure marketing activity supports revenue and joint business plans.
- Manage the end-to-end marketing budget, allocating spend to strategic priorities and ensuring ROI.
- Collaborate with international teams to align global campaigns, brand imagery, and purpose communications.
- Lead agency relationships to deliver creative, high-impact brand communications.
- Champion the brand’s purpose and ethical positioning, ensuring it resonates with consumers and stakeholders.
Required Experience and Background
- 7+ years experience in FMCG marketing, ideally with brand management, trade marketing, digital, social, and events expertise.
- Proven ability to develop and execute strategic marketing plans that drive growth.
- Leadership experience with people management and coaching.
- Strong track record in delivering omni-channel marketing campaigns that impact sales.
- Highly skilled in stakeholder management, communication, and influencing across teams and agencies.
- Strong creative and analytical mindset, with ability to translate insights into actionable plans.
- Passionate about ethical, impact-led brands with high personal integrity and social conscience.
- Highly organised, adaptable, and able to manage multiple priorities in a fast-moving environment.
- Tertiary education (Bachelor’s degree or equivalent).
- Occasional travel across the UK may be required.