Marketing Manager

Description:

This leading app growth consultancy delivers full funnel mobile marketing strategies encompassing app store optimisation, user acquisition, retention, engagement, and monetisation. Recognised by The Sunday Times Best Places to Work 2025 and crowned App Marketing Agency of the Year at the App Growth Awards 2024, the business operates globally while maintaining its London headquarters. Part of a wider digital group, the consultancy offers genuine career progression and cross-brand collaboration opportunities.

The Marketing Manager Role

This Marketing Manager position places you at the heart of brand-building and lead generation activity. Reporting to the Head of Marketing, you'll take ownership of campaigns, events, content, and performance reporting whilst mentoring a Senior Marketing Executive. The role demands equal parts strategic thinking and hands-on delivery.

Here's what you'll be doing:

• Planning and executing multi-channel marketing campaigns across digital, social, email, and events
• Leading end-to-end event delivery from concept through post-event follow-up, including partner activations and sponsorship management
• Overseeing content production including thought leadership articles, case studies, newsletters, and social assets
• Managing SEO performance and website optimisation through WordPress
• Running HubSpot for CRM workflows, marketing automation, and pipeline reporting
• Growing and managing strategic partner relationships
• Supporting the New Business team with targeted content and sales enablement materials
• Mentoring and developing junior marketing team members

Here are the skills you'll need:

• Minimum three years B2B marketing experience, ideally within agency, app, digital, or SaaS environments
• Proven track record in content creation, campaign delivery, and social media management
• Excellent written English with ability to craft compelling narratives in consistent brand voice
• Strong SEO knowledge and experience with analytics platforms including GA4
• Proficiency in HubSpot for automation, email marketing, and campaign management
• Experience managing or mentoring team members with collaborative leadership style
• Outstanding organisational skills with ability to manage multiple workstreams simultaneously
• Experience producing award entries and coordinating industry events