Description:
As Marketing Manager, Events, you will play a central role in driving the growth and success of FT Live’s high-profile events portfolio. You will be responsible for developing and driving strategic marketing plans, identifying and engaging target audiences, and delivering compelling campaigns that maximise attendance, delegate revenue and sponsorship opportunities.
From flagship experiences including the award-winning Global Boardroom, Business of Entertainment and Women at the Top, FT Live is one of the Financial Times Group’s fastest-growing and most successful divisions. It sits at the forefront of the FT’s evolution as a dynamic, interactive information source across multiple platforms.
Reporting to the Head of Marketing Operations & Planning, this 12-month parental cover role will support the B2C Senior Marketing Lead and work at the heart of FT Live’s relationship with delegates. You will collaborate closely with teams across the Financial Times to deliver integrated marketing campaigns, attract high-quality audiences to flagship virtual and hybrid events, and contribute to delegate revenue targets and wider business objectives.
Key Responsibilities
- Develop and implement data-driven, multi-channel marketing strategies to increase event awareness, reach, delegate attendance and sponsorship revenue
- Identify and target new audience segments, demonstrating market insights to refine messaging and campaign effectiveness
- Lead the development of value propositions and audience messaging aligned to FT Live’s brand and event objectives
- Manage marketing budgets and optimise spend to maximise return on investment and commercial performance
- Analyse audience and lead data gaps, implementing lead generation strategies to support delegate sales and revenue growth
- Plan and implement integrated campaigns across email, web, digital and print advertising, SEO, social media and content marketing
- Work with internal partners to create engaging digital content and ensure consistency across all marketing touchpoints
- Own and optimise the digital presence for events, including website management and customer journey optimisation
- Develop strategic partnerships with media, associations and industry organisations to extend campaign reach and audience growth
- Drive community and content strategies that strengthen engagement and cross-promote relevant events
- Monitor campaign performance throughout the event lifecycle, making real-time adjustments to maximise effectiveness
- Conduct post-event analysis to identify insights, measure return on investment and inform future campaign strategies
- Collaborate closely with Content, Delegate Sales, Commercial Sales, Operations and wider Marketing teams to deliver seamless, high-impact campaigns and premium attendee experiences
Required Skills And Experience
- 4–5+ years’ B2B or B2C marketing experience, ideally within events, media or agency environments
- Proven experience building and engaging audiences through multi-channel marketing campaigns
- Strong strategic and commercial mentality, balancing creative thinking with analytical decision-making
- Excellent copywriting and communication skills, with the ability to craft compelling audience messaging
- Strong understanding of digital marketing channels including email, social media, SEO and paid media
- Experience using CRM systems, marketing automation platforms and analytics tools including Google Analytics
- Experience creating and optimising digital content, including HTML tags, meta descriptions and keyword research
- Comfortable using marketing technologies and software tools to support targeting, automation and campaign performance
- Highly organised with the ability to manage multiple projects and deadlines in a fast-paced environment
- Strong collaborator management and collaboration skills, with the ability to work effectively across cross-functional teams