Marketing Manager

 

Description:

As reunification moves ever closer, we have an opportunity to evolve from a traditional heritage railway into a leading immersive heritage experience. It’s an ambitious vision, one that will require creativity, determination and a willingness to challenge convention.

 

We’re looking for a Marketing Manager to help lead that journey.

 

Let’s be honest. This role isn’t for someone looking for the biggest salary, the largest team, or the comfort of a well-resourced corporate environment.

 

Heritage railways can be wonderfully rewarding, occasionally frustrating, and rarely straightforward.

 

You’ll be working in a complex organisation powered by passionate volunteers, dedicated staff and ambitious plans. Budgets are tight, priorities can change, and you’ll need to be equally comfortable developing a long-term marketing strategy, creating social media content, briefing designers, writing press releases, attending events and helping solve problems on the ground.

 

But for the right person, this is a rare opportunity.

 

You’ll have the chance to shape the future of one of Britain’s most significant heritage railways, to influence how thousands of visitors experience and engage with our story, and to help create something genuinely special.

 

What You’ll Be Doing

 

You’ll lead our marketing and communications activity, helping to:

 

Grow visitor numbers and revenue.

Strengthen the Great Central Railway brand.

Promote our core heritage railway experience alongside events and experiences.

Increase awareness across the region and beyond.

Develop engaging digital content and campaigns.

Build relationships with tourism partners, media and stakeholders.

Support the Railway’s ambitious growth and reunification plans.

About You

 

You may come from attractions, tourism, leisure, hospitality, heritage or another customer-focused sector.

 

More importantly, you’ll be someone who:

 

Understands how to attract and grow audiences.

Can combine creativity with commercial awareness.

Is happy rolling up their sleeves and getting things done.

Thrives in environments where not everything is handed to you.

Enjoys working with passionate people who care deeply about what they do.

Sees opportunity where others see obstacles.

You’ll bring energy, resilience and a genuine desire to make an impact.