Marketing Marketing

Description:

As Marketing Marketing, you will take full ownership of the marketing function for a small number of restaurants, responsible for setting the marketing strategy, driving customer engagement and delivering measurable results across both digital and offline channels.

This is a role that perfectly blends strategy, creativity and execution. You’ll be equally comfortable shaping the brand story and creative direction as you are deep-diving into analytics dashboards, optimising paid media performance and rolling up your sleeves to deliver best-in-class campaigns.

Working closely with the Creative Director, you’ll also manage a talented Social Media Manager ensuring consistent, high-quality content and brand storytelling that resonates with target audiences.

Key Responsibilities

• Develop and deliver the annual marketing strategy across all venues, ensuring alignment with the brand’s positioning, business goals and revenue targets.
• Plan and execute integrated marketing campaigns to drive footfall, bookings, and brand awareness across restaurants, seasonal events and private hire spaces.
• Own digital performance and paid media, creating and optimising campaigns across Meta, Google Ads and other key platforms to maximise ROI.
• Work closely with the Creative Director to bring campaigns to life visually and conceptually – ensuring every activation reflects the brand’s identity and premium positioning.
• Lead and mentor the Social Media Manager, ensuring content is compelling, on-brand and contributes to engagement and growth objectives.
• Analyse campaign data and performance metrics, producing insights that inform future strategy and continually improve marketing efficiency.
• Oversee partnerships, PR, and influencer collaborations, identifying opportunities to enhance the brand’s reach and reputation.
• Support the launch of new venues, developing go-to-market plans that generate excitement and drive strong opening performance.
• Manage budgets, ensuring maximum value and brand consistency across all outputs.

About You

You’ll be a strategic yet hands-on marketing leader, with a proven track record of delivering results within the hospitality, restaurant or lifestyle sectors. You’re as comfortable in front of a spreadsheet as you are in a creative brainstorm – blending data-driven decision-making with a flair for storytelling.

You’ll have an instinctive understanding of what makes guests choose one venue over another, how to build loyalty, and how to translate a great dining or bar experience into compelling marketing activity.

Above all, you’ll bring passion, energy and ambition – joining a business that values creativity, innovation and collaboration.

What You’ll Bring

• Proven experience in a senior marketing role within hospitality, F&B, or premium lifestyle brands.
• Strong understanding of multi-site marketing, brand consistency, and local audience activation.
• Hands-on experience managing paid media campaigns across Meta and Google – from strategy and setup to optimisation and reporting.
• Excellent creative instincts with the ability to develop and deliver cohesive brand campaigns.
• Data-driven mindset – confident using analytics to measure performance, inform decisions and demonstrate ROI.
• Experience managing, mentoring or developing team members.
• Exceptional project management skills with the ability to juggle multiple priorities in a fast-paced environment.
• A collaborative approach – able to work closely with internal teams, external agencies and leadership stakeholders.