Description:
We are looking for someone with demonstrable experience of defining customer contact strategies to increase customer engagement, loyalty and satisfaction. So whether you are a Customer Loyalty Manager, CRM Manager or Lifecycle Manager and have solid experience within below the line marketing (specifically direct mail, SMS, telemarketing and email) we would love to hear from you.
This is a great opportunity to play a key role in one of CRUKs biggest transformation programme, one where you will be able to see tangible results of your work and the impact it has on supporting our mission
What will I be doing?
- Creates and maintains the direct contact marketing calendar (including email, SMS, and direct mail) in alignment with the overall marketing calendar set by Marketing Planning.
- Manage and iterate the cross-organisational supporter contact strategy and work with key stakeholders to ensure buy-in for this across all areas of the charity.
- Review and update the contact model when needed working with key teams such as Data Security to ensure it is aligned with our data governance policy.
- Identify and explore new opportunities to increase the contactable supporter base. This will include understanding new potential data sources and working with relevant teams across CRUK to identify supporters we are not contacting.
- Lead the requirement gathering for any new contactable supporter initiatives such as lead generation
- Identify opportunities to communicate with supporters in innovative ways to drive engagement and loyalty and for new lead generation opportunities.
- Work closely with the Technology team to resource and deliver the changes required to underpin a supporter-centric approach to strategic marketing planning and delivery.
- Work with data and insight experts to ensure we are effectively using data to target the right individuals with the right message at the right time.
What are you looking for?
- Proven track record in below the line marketing / CRM
- Significant understanding of end-to-end supporter/Customer journeys and the role of different marketing channels in fully integrated campaigns, with the ability to think about bigger picture priorities and translate strategy into operational planning and delivery
- Understanding of marketing permissions landscape and governance
- Ability to build collaborative relationships and influence stakeholders at all levels.
- Significant project management experience with a proven ability to manage multiple priorities, deadlines and objectives effectively, with a flexible approach to adapt to changing priorities.
- Strong analytical skills with a proven ability of evaluating, interpreting and drawing insight from data then taking appropriate action