Marketing Science Partner

Description:

About you:

• In-depth experience in research, analytics / ad effectiveness
• A bachelor’s degree in psychology, statistics, economics, behavioural or social science or a related field (ideal)
• An understanding of online advertising and familiarity with branding and performance advertising and marketing frameworks, including ad effectiveness measurement techniques
• Experience with statistical analysis, including but not limited to experimental design, modelling, or advertising research
• Comfortable communicating complex topics to a non-technical audience & experience of inspiring action based on data-driven insights including influencing advertiser planning and buying behaviour

Insight into the role:

• Drive the global advertisers to measure true business value by operationalising analyses and research that will prove the value of the brands advertising business.
• Play a strategic role in developing the cross-platform and cross-media measurement approaches and learning agendas for the global clients
• Conduct in-depth standard and custom ad effectiveness studies/meta-analysis for the brands global advertisers, to understand the relative impact of different marketing strategies across digital platforms and across media