Description:
We’re looking for a proactive and detail-driven Marketing Specialist with a sharp eye for design, a mind for strategy, and hands-on experience with CRM systems. In this role, you’ll be responsible for building and executing multi-channel marketing campaigns that amplify brand visibility, strengthen audience relationships, and reflect the unique energy of TikTok culture.
This is a role for someone who can move between creative thinking and structured execution — someone who can manage timelines, craft content, design assets, and communicate clearly across teams and platforms.
What You'll Do
- Lead Marketing Campaigns
- Plan, execute, and optimise marketing campaigns that promote the brand and its work across external platforms (e.g. LinkedIn, Instagram, newsletters, web)
- Develop and manage campaign timelines, assets, and deliverables from brief to rollout
- Tailor campaign strategies to engage with brands, audiences and creators
- Create Engaging Content & Visuals
- Design clean, branded visuals using tools like Canva or Adobe Creative Suite
- Write clear, engaging copy across platforms — social posts, email subject lines, bios, and landing pages
- Align content with brand tone and keep creative assets organised and repeatable
- Coordinate & Communicate
- Act as the central point of coordination between internal teams and external creatives or collaborators
- Ensure all messaging and content is consistent, timely, and aligned with campaign objectives
- Organise feedback loops, content approvals, and version tracking with precision
- Manage CRM & Data
- Use CRM platforms (e.g. HubSpot, Klaviyo, Mailchimp) to manage contacts, track campaigns, and segment audiences
- Support email and messaging campaigns with performance insights and audience targeting
- Maintain clean and updated contact records and campaign analytics
What You'll Bring
- 2+ years in a marketing-focused role (agency, media, digital, or brand side)
- Functional understanding of TikTok culture and short-form content trends (even if not a creator yourself)
- Hands-on experience using CRM systems to manage contacts and campaigns
- Graphic design proficiency (Canva, Illustrator, Photoshop, etc.)
- Excellent organisation and time management — you thrive with structure and clarity
- Great written and visual communication skills
Bonus If You Have
- Experience in traditional media, account management, or creator-led projects
- An eye for content strategy and campaign performance metrics
- Ability to manage social media tools and schedule content independently