Marketing Technology Manager

Description:

IMEX, a global leader in the meetings and events industry, is seeking a Mar-Tech Manager to take ownership of its marketing technology stack and play a pivotal role in evolving its marketing automation capabilities. IMEX delivers two world-leading trade shows annually — in Frankfurt and Las Vegas — attracting over 30,000 attendees and serving as a vital platform for business connections in the global meetings sector. The company has recently been recognised as one of the Top 10 Sunday Times Best Places to Work in 2025, reflecting its dynamic, collaborative, and people-focused culture.

The Mar-Tech Manager will focus on the configuration, integration, and optimisation of Microsoft Dynamics Customer Insights, working closely with the Marcomms team to design and implement advanced omni-channel marketing journeys. This role requires a technically skilled and proactive professional who thrives on translating business requirements into technical solutions that deliver measurable outcomes and enhance customer engagement.

Key Responsibilities:

• Own the technical configuration, integration, and development of Microsoft Dynamics Customer Insights to deliver omni-channel marketing campaigns.

• Configure and implement new features, building targeted customer journeys that align with business goals.

• Collaborate with the Marcomms team to understand requirements, translate them into technical specifications, and deliver effective solutions.

• Manage data integration, connecting external sources (web, app, CRM, etc.) to enable advanced segmentation, personalisation, and performance tracking.

• Develop and maintain a roadmap for platform evolution, evaluating new features and embedding them into operations.

• Keep up to date with the latest AI-driven marketing tools and capabilities and implement where appropriate.

• Engage with stakeholders across marketing, data, and product teams to ensure clear communication and delivery of solutions.

• Deliver advanced KPIs to track marketing effectiveness, engagement, and ROI.

• Create and maintain documentation for configurations, workflows, and best practices, and provide user enablement and training.

• Support marketing and business leaders in scoping and validating future technology and data requirements.

Skills & Experience Required:

• Strong, hands-on experience with marketing automation platforms (Microsoft Customer Insights experience highly desirable).

• Expertise in connecting data sources to build personalised, multi-channel customer journeys.

• Excellent stakeholder management, organisational, and communication skills.

• Experience in building marketing technology roadmaps and leading platform evolution.

• Familiarity with omni-channel marketing strategies and customer journey mapping.

• A proactive, technically minded individual with strong analytical, problem-solving, and data-driven decision-making skills.

Why Join IMEX?

• Be part of a global industry leader delivering high-profile international events.

• Work in an award-winning workplace culture that values innovation, collaboration, and employee wellbeing.

• Opportunity to lead the development and optimisation of cutting-edge Martech solutions.

• Competitive salary of up to £50,000 DOE, with flexible working arrangements.

• Work in a vibrant, people-focused organisation that is passionate about professional development and industry impact.