National Account Manager

Description:

Are you ready to take your commercial career to the next level with a fast-growing, purpose-led FMCG drinks brand? We’re looking for a dynamic and commercially-minded National Account Manager to play a key role in driving UK growth.

This is a rare opportunity to combine strategic influence with hands-on execution, managing key account relationships, guiding an external sales agency, and shaping the commercial strategy of a brand that’s making a real difference in the market. You’ll be part of a high-energy, ambitious team, helping the business grow its presence, impact, and reputation across multiple channels.

Key Responsibilities

• Lead and inspire the 3rd-party sales agency to deliver exceptional results across retail, convenience, and on-trade accounts.
• Monitor sales performance closely, taking action to hit targets, grow distribution, and improve rate-of-sale.
• Support and lead customer negotiations, joint business plans, and the sell-in of exciting new products.
• Collaborate with the Commercial Director on pricing, trade terms, and channel profitability to maximise growth.
• Partner with marketing to ensure brand plans are aligned with channel strategies and customer needs.
• Oversee trade marketing campaigns, making sure activations land effectively at point of sale.
• Turn customer and shopper insights into actionable strategies to drive commercial performance.
• Protect and champion brand integrity while pushing sales growth and market presence.

Required Experience and Background

• 5+ years experience in FMCG sales, commercial or account management roles, preferably in drinks or food sectors.
• Proven experience managing key accounts, national accounts, external sales agencies or distributors or similar
• Strong financial acumen with experience managing budgets, trade terms, and P&L delivery.
• Demonstrated ability to influence and lead national account relationships successfully.
• Excellent negotiation, communication, and influencing skills.
• Highly organised and able to manage multiple priorities across channels and customers.
• Entrepreneurial, results-driven, and passionate about purpose-led brands.
• Positive, high-energy, and flexible, with occasional UK travel as required.