Paid Social Account Manager

Description:

As a Paid Social Manager, you will manage and optimise paid social campaigns to drive customer acquisition and maximise ROI. You will take full ownership of end-to-end marketing strategies across platforms such as Facebook, Instagram, TikTok, Pinterest, Reddit, and Snapchat

Responsibilities:

• Manage Paid Social campaigns across platforms, ensuring they meet acquisition and growth KPIs.
• Optimise audience targeting using demographic, behavioural, and interest-based data.
• Set up and analyse A/B tests for creatives, targeting, and placements to refine campaigns.
• Use data-driven insights to improve campaign performance and uncover growth opportunities.
• Explore emerging trends and identify new paid social channels for incremental growth.
• Strong analytical skills with the ability to interpret data and improve campaign performance
• Serve as the primary point of contact for a portfolio of clients, addressing their needs promptly and effectively, while also mentoring team members.
• Demonstrate a holistic understanding of the paid social landscape within the broader client strategy, selecting relevant KPIs and measurement solutions to drive business outcomes.