Description:
The Paid Social Director is an established and proven expert in all social media channels, and ideally has general knowledge across at least one other field (Shopping, Search etc). This role requires the ability to plan, execute and report across all aspects of the marketing funnel and social platforms, as well as integrate into omni-channel media planning.
The Paid Social Director is expected to be able to confidently develop testing and measurement frameworks to report from awareness through to conversion, proving incrementality and especially performance uplifts as a result of upper funnel marketing campaigns. You’ll act as a channel lead, shaping strategies, guiding a high-performing team, and partnering with clients to deliver measurable business outcomes.
Reporting to the Head of Performance Media within the department, this role is both strategic and hands-on — you’ll be guiding accounts teams, advising clients, driving performance, and shaping the future of ROAST’s Paid Social offering.
Key Responsibilities
You will take the lead on the strategic direction of ROAST’s Paid Social offering while overseeing and executing deliverables of key client accounts.
Additionally, your role will encompass:
- Working closely with clients to ensure a full understanding of their business, digital needs and priorities
- Work closely across key accounts and new business opportunities, to translate business objectives into impactful platform strategies with measurable outcomes
- Drive innovation and identify new opportunities to improve performance and efficiency, including testing and account development roadmaps
- Lead partner relationships with channel partners and platforms to ensure that the team and clients are constantly at the forefront of industry developments and, when suitable, we are trialling these new tactics for our clients and exploring new platform opportunities
- Collaborate across wider business teams to develop comprehensive omni-channel marketing strategies
- Ensure all activity meets or exceeds performance expectations, with measurement frameworks in place to align KPIs through the funnel and measure business level impact
- Provide feedback and creative recommendations to clients and account teams
- Development of paid social tool offerings, either through 3rd party relationships or guidance in creation of proprietary technology built by ROAST Labs, to improve efficiency or productivity.
Delivery and Line Management
- Direct line management of junior members of the Paid Media Department to ensure that work is delivered to an exceptional standard, on target and on time.
- Training and development across the department to ensure that the ROAST paid social offering is best in class across all clients.
- Working closely with clients to present strategies and post campaign reports, as well as internal teams to develop the ROAST offering.
- Quality control of client paid social proposals and testing plans
- Regular client communication across status updates, monthly and quarterly reviews
Departmental Development
- To work with the Departmental Heads across a range of tasks to further the scale, capabilities and quality of the ROAST offering, including
- Training plans
- New business (both preparation and attendance)
- Media supplier relationships
- Produce marketing material including case study writing and blog posts
- Working with Department Heads to generate briefs and guide development of proprietary technology to assist in department efficiency, value to the agency or clients.
- Identify expansion and cross-selling opportunities.
Candidate Requirements
You will be an enthusiastic and confident individual with the ability to interact well with people on a personal and professional level, and thrive in a fast-paced, high-pressure environment.
Along with:
- At least 6 years of working in Paid Social
- A proven track record of:
- delivering projects and results for clients with monthly budgets of £100,000+
- achieving business targets (sales and revenue volume, CPA, ROI, ROAS)
- measuring and reporting on performance for full funnel campaigns.
- developing junior team members
- creative analysis, recommendations and testing plans
- guidance on set up of conversion API across social platforms.
- usage of AI technology to enhance campaign performance or processes
- organic social or influencer advertising experience is a bonus.
- Cross channel media planning, activation and reporting. Including work alongside media channels outside of ownership for holistic campaign planning and impact measurement.