Paid Social Manager

Description:

Linnaeus, a leading partnership of veterinary practices across the UK and Ireland, is looking to appoint a Paid Social Media Manager on a 12-month fixed-term basis. This role is pivotal to scaling the paid social function across both national and local campaigns supporting over 63 veterinary clinics and 17 specialist referral hospitals.

This is a hybrid role based in the UK, offering the opportunity to work closely with a collaborative marketing team within an organization devoted to making a better world for pets. The position requires an experienced, data-driven digital marketer who can manage large-scale paid social campaigns across multiple platforms and accounts, while aligning efforts with broader business goals.

Key Responsibilities:

• Design and execute paid social media strategies for B2C (pet owners) and B2B (referring veterinary professionals).

• Manage and optimize campaigns across platforms including Facebook, Instagram (Meta), LinkedIn, YouTube, and TikTok.

• Build a scalable paid social structure for multiple locations and services.

• Strategically allocate budgets across campaigns, adjusting to regional trends and seasonal changes.

• Deliver data-rich reporting using KPIs such as CPA, CTR, ROAS, and engagement metrics.

• Partner with creative and content teams to develop high-performing ad assets.

• Integrate paid social media strategy with broader digital marketing funnel including CRM, website traffic, and retargeting.

• Support referral-focused educational campaigns targeting professional audiences and pet owners alike.

Essential Experience and Skills:

• Proven track record in managing paid social campaigns across Meta platforms.

• In-depth understanding of ad structure, audience targeting, and performance tracking.

• Hands-on experience managing over 80 ad accounts simultaneously.

• Competence in A/B testing, creative optimisation, and retargeting strategies.

• Advanced skills in Meta Ads Manager, Google Analytics 4 (GA4), Looker Studio, and Microsoft Excel.

• Strong communication, copywriting, and campaign briefing skills.

• Organized and capable of managing multiple campaigns and dynamic budgets.

Desirable Experience:

• Experience in veterinary, healthcare, or service-based B2C industries.

• Multi-brand paid media experience.

• Familiarity with emerging platforms like TikTok and YouTube for paid campaigns.

• Understanding of how organic social integrates with paid social strategy.

• Background in agency work or transitioning from agency to in-house role.

• Passion for animal health, pet care, and welfare.

Why Join Linnaeus?

• Become part of a mission-led organization focused on improving pet lives.

• Collaborate with a marketing team known for innovation and excellence.

• Gain exposure to both local and national campaign impact.

• Enjoy personal and professional growth in a purpose-driven environment.

• Join the Mars Veterinary Health family with access to vast global networks and development pathways.