Paid Social Specialist

Description:

Pivotal London, an independent performance marketing agency and soon-to-be official Google Marketing Partner, is seeking a talented Paid Social Specialist to join their fully remote team. The agency works exclusively with high-growth, direct-to-consumer (DTC) and e-commerce brands, providing full-stack growth services that blend creativity with performance marketing. Their team of experienced growth hackers understands user journeys, emotional drivers, and consumer purchase psychology, enabling them to scale some of the most disruptive brands in the market.

In this role, you will take a leading part in executing, strategizing, and reporting on paid social campaigns for a set portfolio of clients. You will conduct systematic performance analysis to uncover growth opportunities, remain updated on the latest technical and creative best practices, and work closely with the Account Director, Growth Manager, and Creative Strategist to deliver measurable results.

Key Responsibilities:

• Execute, manage, and optimise paid social campaigns for assigned clients, ensuring alignment with best practices.

• Analyse performance metrics and identify strategic growth opportunities.

• Stay ahead of industry trends, technical updates, and creative innovations in paid social.

• Respond to client queries, providing detailed performance insights and actionable recommendations.

• Develop and contribute to marketing strategies focused on achieving performance KPIs.

• Maintain a hands-on approach while collaborating with team members to execute tactics effectively.

About You:

• Minimum 3 years of experience managing Meta Ads campaigns; TikTok Ads experience preferred.

• Background in working with Direct-to-Consumer (DTC) e-commerce brands, with a deep understanding of key funnel performance metrics.

• Strong analytical skills with the ability to interpret data and develop actionable strategies following a test-and-verify approach.

• Highly organised, detail-oriented, and proactive in communication within the team.

• Capable of independently managing growth initiatives while delegating tasks when needed.

• Excellent written and verbal communication skills.