Description:
We have an exciting opportunity for a candidate who is an experienced and versatile Marketing Manager who is used to managing the growth of multiple brands and who is proficient in managing a team of key representatives around the business to drive collaboration and deliver against our RMN brand objectives.
We are looking for a Partnerships Marketing Manager to join our marketing team and support the Marketing Director in shaping our Retail Media Network (RMN) partnerships marketing strategy. You will be responsible for delivering on that strategy to build brand fame for our RMN brands (Boots Media Group, Morrisons Media Group, Co-Op, The Very Group and Signet Jewelers). They will also work with our RMN in-house teams, our brand partners, and the Marketing Director, to build a rolling calendar of best-in-class content to share and celebrate across our owned, earned and paid channels.
You will also work with the Marketing Director to carve out space on SMG channels (such as the website) to tell our RMN brand stories. And will collaborate with the Marketing Director to ensure there is an obvious red thread between our RMN brands and SMG.
This role offers a hybrid working model and can be based in Manchester, Nottingham or London, with a regular presence in our London office and further travel across our UK office locations to support our partnerships.
What you'll be doing
We pride ourselves on creating challenging and exciting opportunities, meaning that no two days are the same. However, here's an idea of what your responsibilities will look like:
- Work with the Marketing Director to set the marketing strategy, objectives and measures of success, and set out the budget needed to deliver on paid opportunities for our RMN partner brands.
- Research and analyse competitors (and the market) regularly to ensure we’re benchmarking our own activity against a) what’s topical and b) what good looks like.
- Oversee the creation and delivery of all channel activity for our RMN brands, reviewing performance against objectives regularly.
- Write and deliver content for use in press, our blogs, and both paid and organic social media plans (predominantly LinkedIn) leveraging teams around the business (and within our partner brands) to co-create with you.
- Launch brand new LinkedIn channels for our RMN partners and deliver on our go to market strategy.
- Carve out space to tell our RMN brand stories on the new SMG website.
- Brief the studio for all digital assets needed, ensuring everything that’s delivered for use is on brand. Manage the design and production of promotional materials beyond digital where needed.
- Own our RMN calendar of webinars & blog uploads co-creating with reps from our RMN brands where possible. Build a vodcast calendar and deliver on the agreed
schedule. Timestamp video footage from vodcast interviews to create promotional trailers.
- Create a calendar of written thought leadership that’s genuinely valuable and disruptive in the market. Oversee our RMN partners attendance at events, such as trade shows and conferences: organize calendar of attendance incl. ticket booking and post promotional activity (event write ups).
- Oversee our awards calendar, identify “award worthy” campaigns and match-fit categories we can enter. Manage the entry process ensuring deadlines and brief
requirements are met.
- Support the Marketing Director with PR plans, highlighting the best of newsworthy stories from our RMN partners, collecting key quotes and storytelling (copywriting) SMG Job Description where needed.
What you'll need to have / be
- A storyteller and excellent copywriter: This role requires a lot of content creation and storytelling. Think Marketing meets journalism. We need someone who is an excellent copywriter and can navigate the world of retail media with style.
- LinkedIn: This role will require the launch of several brand-new LinkedIn channels. Experience on LinkedIn and growing followership is essential.
- Eye for detail: Managing multiple brands means increased room for error. We need you to have a brand eye for detail to ensure all assets are mistake free and on brand.
- Proactive: SMG is currently re-setting marketing across the group. This role offers an opportunity to set the direction of travel in this work-stream. There is a real desire for business to do more in this space and as such this role is perfect for anyone keen to go the extra mile.
- Creative: With the above in mind, we’re looking for someone with creative ideas who can bring new initiatives to the table for SMG.
- People person: This role involves the co-ordination of colleagues across SMG to maximise marketing efforts and so it’s important whoever takes this role can work well with people and get the buy-in across key initiatives.
- Organised: Working across our agency brands, content and channels means a high level of organisation is required to be successful in this role.