Description:
The Performance Marketing Manager will lead the creation and strategic implementation of digital campaigns across UK retailers covering all Colgate Palmolive brands. The primary focus of the role will be to ensure the delivery of day-to-day digital advertising activity, working towards set performance targets and ensuring that campaign implementation is in line with digital best practice, driving digital and ecommerce success for Colgate Palmolive.
Main Responsibilities
In this role you will be leading all Customer Digital media execution for Colgate Palmolive in the UK..
This includes:
- Briefing, creating and optimising digital campaigns for our retailers
- Working with agencies to plan, implement and optimise our digital campaigns through our retailers
- Maintain and develop our digital assets to create best in class adverts that best suit channels and audiences
- Work collaboratively with the wider omnichannel team to develop the digital strategies
- Monitor and analyse performance metrics vs KPIs to measure the effectiveness of digital marketing efforts and make data-driven recommendations.
- Stay up to date with the latest digital marketing trends, tools and best practices, and identify opportunities for innovation and optimisation whilst optimising spend.
- Manage campaigns through sponsored search platforms eg Citrus and Criteo, executing monthly analysis and optimising our campaigns across the sites
- Collaborate with Citrus and Criteo to unlock greater understanding and use of the platforms to deploy across our business
- This role will report directly into the Senior Omni Channel Shopper Marketing Team Lead.
Personal Attributes
- Educated to degree level is desirable, ideally in Marketing or Business Administration, Advertising or Digital technologies or similar relevant fields. A specific course on Digital would be considered a plus.
- Minimum 2-5 years of Digital Marketing experience in a FMCG/health Industry company or agency on marketing/advertising or experience in Brand Marketing/Retail Marketing/Customer Development in a FMCG/Health Industry.
- Excellent communication skills with the ability to collaborate effectively with cross-functional teams and external partners.
- Languages: fluent English.
- Strong analytical skills and data-driven thinking. Up-to-date with the latest trends and best practices in online marketing and measurement
- Strong project management, and problem-solving/decision-making skills. Proactiveness and ability to work independently.