Description:
We’re seeking a self-starting, creative, and data-driven individual for the role of Marketing Specialist for Turo UK. This is a performance-focused marketing position, where you’ll play a pivotal part in growing our customer base in the UK by leading paid acquisition efforts, while also contributing to brand, engagement, and creative initiatives.
The ideal candidate has a keen eye for creative execution, loves experimentation, and is comfortable with numbers and data. This role presents a fantastic opportunity for an eager marketer to make an immediate impact from day one.
What You'll Do
- Plan and execute paid user acquisition campaigns across a diverse channel portfolio, including paid social and OTAs, affiliates & influencers.
- Work cross-functionally with our local and global content and design teams to deliver exceptional content marketing campaigns that help tell the Turo story and drive brand awareness.
- Conduct regular testing to identify best-performing content, creative, copy, and landing pages to maximize acquisition efforts.
- Work closely with our PR agency to lead always-on media relations, including creating holistic communications plans, drafting media documents, managing press outreach, coordinating press events and interviews, overseeing PR and social media tracking, and building media and influencer lists.
- Utilise web analytics and attribution platforms to measure and lift performance.
Your Profile
- 4+ years of marketing experience, ideally for an early-stage tech company
- Bachelor’s Degree in a related field (business/marketing)
- A builder mentality: You act like an owner, roll your sleeves up, have a bias towards action, and build with passion.
- Experimental: You have an inherent desire for experimentation, testing, and learning across all activities to drive world-class performance.
- Creative: You have excellent creativity, a sense of visual design, and the ability to produce compelling copy, with great attention to detail.
- Data-driven: You understand how to evaluate the performance of campaigns, and you’re comfortable with conducting data analyses and using metrics to drive business results.
- Highly collaborative: You should work well with others in how you seek challenges and implement solutions.
- Thrives in a dynamic startup environment: You’ll have guidance when you need it, but you’re also goal-oriented and can execute without close supervision.
- Experience with self-serve ad platforms (Meta, TikTok, etc.) and third-party analytics platforms (GA4, etc.)
- You are detail-oriented, self-motivated, and curious about testing new channels.
- Experience with A/B testing and optimization
- Familiarity with or ability to quickly learn web/marketing analytics tools (e.g., Google Analytics, AppsFlyer, Looker)
- Proficient with Google Suite or related software.
- Strong analytical and problem-solving skills.