Description:
As a Product Marketing Manager at Storyblok, you will play a key role in bridging the gap between product and revenue teams. Your primary responsibility will be to ensure our Sales teams have the positioning, messaging, and tools they need to confidently sell Storyblok's solutions. You'll translate product features into customer-facing value propositions, lead the creation of impactful sales enablement assets, and collaborate closely with Product, Sales, and Talent Management & Development Teams to drive go-to-market success.
Your understanding of the B2B SaaS sales cycle, combined with your ability to turn complex technical concepts into compelling narratives, will be central to this role. This is an ideal opportunity for a product marketer who thrives in a fast-paced environment, loves working directly with sales teams, and is passionate about improving conversion and deal velocity through better enablement.
ESSENTIAL JOB FUNCTIONS
- Sales Strategy and Execution: Develop and lead a comprehensive sales content & enablement strategy in partnership with Sales and Talent Management & Development. Identify the tools, training, and messaging needed to support each stage of the sales cycle. Drive alignment across Sales, Product, and Marketing to ensure consistent and effective communication of product value. Build feedback loops from the field to refine messaging and assets continuously.
- Messaging, Positioning, and Content Creation: Own and evolve product messaging tailored to different buyer personas and use cases. Create high-impact sales content including pitch decks, one-pagers, battlecards, use case briefs, objection-handling guides, and email templates. Ensure all materials are clear, on-brand, and aligned with current market dynamics. Collaborate with the Design and Content teams to maintain consistency across all touchpoints.
- Persona Development: Create detailed buyer personas around the marketing function to support our GTM team in tailoring and going to market as efficiently as possible. Tailor messaging for specific target audiences to maximize resonance and engagement.
- Competitive Intelligence: Monitor and analyze competitors, providing regular updates and battlecards that help Sales position Storyblok effectively in competitive situations. Equip Sales with the insights they need to win deals and defend against common objections.
- Cross-functional Collaboration: Partner with stakeholders across Product, Sales, Customer Success, and Talent Management & Development to ensure alignment in GTM strategies. Work closely with Campaign Marketing and Field Marketing to deliver marketing initiatives that support sales execution.
- Performance Tracking and Optimization: Define and track key metrics related to enablement, content usage, engagement, and impact on pipeline and win rates. Regularly collect feedback from the Sales team to improve materials and surface new enablement needs. Use data and insights to refine sales strategies and improve overall go-to-market effectiveness.
EDUCATION AND EXPERIENCE
- A minimum of 4+ years of experience in B2B SaaS product marketing, with a strong focus on sales enablement
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Proven success creating sales enablement programs and collateral that drive results
- Deep understanding of the B2B sales process, especially in enterprise or mid-market environments
- Experience building messaging frameworks, positioning, and product narratives
- Strong knowledge of competitive intelligence practices and GTM motions
- Experience with CMS platforms, MarTech tools, or developer-focused software is a plus
- Strong cross-functional collaboration skills, particularly with Sales, Product, and Enablement teams
- Passion for technology and a deep understanding of customer and user needs in the digital experience space