Sales Manager

Description:

Sanderson King is partnering with an exciting new hotel in London to recruit a dynamic and experienced Sales Manager to join during the pre-opening phase. This pivotal role offers a rare opportunity to be the founding sales hire for a brand-new property and to play a leading role in establishing its commercial footprint from day one.

As Sales Manager, you will bring your proven expertise in hotel openings, combining hands-on sales leadership with strategic insight to drive revenue and build demand across a diverse portfolio of channels. Your deep understanding of the hospitality sales ecosystem will empower you to develop and execute a sales strategy aligned with both marketing and revenue goals.

Key Responsibilities:

• Lead all sales activities during the hotel’s pre-opening phase and beyond, acting as the primary sales authority.

• Build and maintain strong relationships across multiple segments including corporate clients, leisure travelers, groups, and agency partners.

• Develop and implement a comprehensive sales strategy that supports revenue targets and complements marketing initiatives.

• Drive awareness and demand through diverse channels such as Travel Management Companies (TMCs), consortia, direct bookings, Online Travel Agencies (OTAs), website traffic, and local partnerships.

• Represent the hotel at industry events, trade shows, and local networking forums to raise the property’s profile.

• Collaborate closely with the General Manager and the central corporate team to ensure alignment and operational readiness.

Candidate Profile:

• Demonstrated experience successfully opening a hotel, with a clear understanding of the unique challenges and pace of a pre-opening environment.

• Strong knowledge of the full spectrum of sales channels, including B2B and B2C avenues.

• Self-motivated, confident working independently, yet able to collaborate effectively within a growing team.

• Exceptional communication, negotiation, and relationship-building skills.

• Entrepreneurial mindset with a passion for innovation and building something from scratch.

What’s In It For You?

• A high-impact role offering full autonomy to shape the hotel’s sales function from the ground up.

• Competitive salary up to £55,000 plus a performance-related bonus.

• Opportunity to make a significant commercial impact and build lasting industry relationships.

• Supportive, entrepreneurial company culture with minimal bureaucracy.

• Work in a vibrant city location with hybrid working flexibility.