Description:
As a Senior Account Executive, you will independently manage a portfolio of client PR accounts, create engaging content, and build strategic relationships with media contacts. Your role is crucial in developing and executing innovative PR campaigns that enhance client visibility and success.
Here's what you'll be doing:
- Manage a portfolio of clients' PR accounts with minimal oversight from your line manager/senior team.
- Create engaging content – copywriting and social media.
- Develop and deliver strategic counsel to clients to aid their PR and wider marketing campaigns.
- Provide commentators and product or company information to the media (newspapers, magazines, radio, television, and online news sites)
- Build relationships with existing and new clients.
- Build relationships with key media contacts.
- Manage and document all client PR activity using relevant systems and processes (e.g. Trello)
- Generate press campaigns, creative projects, and PR solutions while briefing the client and keeping them informed.
- Analyse PR coverage and provide written reports.
- Communicate effectively with a range of stakeholders.
Here are the skills you'll need:
- 1-2 years of experience in PR: Solid foundation in PR principles and practices
- Passion for the B2B sector: Genuine enthusiasm for the industries you'll represent.
- Strong communication: Confidently interact with clients, journalists, and colleagues.
- Media savvy: Understand the media landscape and possess strong media contacts.
- Organisational skills: Juggle multiple projects effectively and adhere to deadlines.
- Writing prowess: Craft clear, concise, and engaging written content
- Attention to detail: Ensure accuracy and professionalism in all tasks.
- Digital literacy: Proficient in Microsoft Office, Dropbox, Google Suite, and social media platforms
- Team player: Collaborate effectively with colleagues and clients to achieve shared goals.