Description:
As Senior Associate Director, Marketing Italy, you are responsible for leading the strategy, development, and execution of Janus Henderson’s marketing activity for the Italian market. This is a 12 ‑ month maternity cover role, partnering closely with Sales, Product, Compliance, and the wider EMEA & LatAm marketing organisation to deliver integrated, high ‑ quality, market ‑ relevant campaigns that drive brand visibility, product awareness, and commercial outcomes. The position requires deep knowledge of the Italian wholesale and institutional landscape, excellent stakeholder management, and the ability to translate business goals into clear, measurable marketing plans.
- Own and lead the Italian marketing strategy, ensuring alignment with regional commercial objectives and global brand priorities.
- Develop hooks and conversion journeys that support sales outreach, such as value‑added email and gated content initiatives.
- Work closely with the Italy sales team to understand client needs and create tools that deepen engagement.
- Strong understanding of product and strategic priorities for the business and link these to marketing campaigns.
- Initiate/contribute to and lead complex marketing campaigns, initiatives and projects, based on an appropriate client segmentation for defined distribution channels.
- Partner with regional colleagues to ensure consistency across markets while tailoring appropriately for Italy.
- Manage external suppliers and agencies as required.
- Analyse campaign performance, client engagement data, and sales feedback to inform continuous improvement.
- Present insights and recommendations to senior stakeholders to drive better outcomes.
- Develop relationships with Janus Henderson staff in other teams in order to share feedback and work effectively; including but not limited to sales, fund management, content, e-business, PR and product.
- Work with compliance internally to ensure all relevant marketing materials and collateral comply with all relevant regulatory requirements.
- Carry out additional duties as assigned.
What to expect when you join our firm
- Hybrid working and reasonable accommodations
- Generous Holiday policies
- Excellent Health and Wellbeing benefits including corporate membership to ClassPass
- Paid volunteer time to step away from your desk and into the community
- Support to grow through professional development courses, tuition/qualification reimbursement and more
- Maternal/paternal leave benefits and family services
- Complimentary subscription to Headspace – the mindfulness app
- All employee events including networking opportunities and social activities
- Lunch allowance for use within our subsidized onsite canteen
Must have skills
- Extensive experience in asset‑management marketing with deep understanding of the Italian market.
- Proven ability to lead complex, multi-channel marketing campaigns end‑to‑end.
- Strong stakeholder management and cross-functional collaboration.
- Strategic thinker with strong attention to executional detail.
- Ability to work under time pressure while maintaining high quality standards.
- Highly creative, with the ability to translate insights and business needs into compelling marketing concepts and differentiated ideas.
- Deadline‑driven, able to manage multiple priorities simultaneously while maintaining high quality standards.
- Problem solving skills and comfortable escalating
- Good planning and project management skills
- Excellent written and verbal communication skills
- Fluent in Italian
- Ability to work effectively as part of a team
- Client centric approach through all marketing work
- Question practices and requirements to ensure best practice and value ad d
Nice to have skills
- Excellent writing/editing skills
- Able to adapt content to relevant media and audience
- Understanding of relevant channel audiences
- Knowledge of risk and compliance factors
- Budget management
- Presentation skills
- Able to work independently and on complex and important projects
- Project management