Senior Brand Manager

Description:

Tarsh & Partners Marketing Recruitment is representing an exciting opportunity for an experienced Senior Brand Manager to join a fast-growing FMCG company specializing in petcare brands. Based in a vibrant, dog-friendly London office, this role offers the chance to lead brand strategy, oversee major marketing initiatives, and play a pivotal role in shaping the future of a dynamic portfolio of challenger brands.

As Senior Brand Manager, you will take full ownership of your brand portfolio, driving consumer engagement, growth, and innovation. You will lead a major brand repositioning and visual modernization project, ensuring that the brands continue to resonate with consumers while aligning with market trends and strategic goals.

This position is perfect for an ambitious marketing professional with a strategic mindset, strong creative instincts, and a genuine passion for animals.

Key Responsibilities:

• Lead and execute brand strategy across a portfolio of petcare brands, ensuring strong market positioning and growth.

• Develop and manage marketing plans, from concept to execution, focusing on driving awareness, consideration, and sales.

• Take ownership of brand budgets, performance tracking, and ROI analysis to ensure optimal resource allocation.

• Oversee major brand repositioning and modernization projects, including visual identity and messaging updates.

• Conduct consumer insight and market research to inform brand strategy and identify emerging trends.

• Collaborate cross-functionally with sales, innovation, and digital teams to deliver consistent brand experiences.

• Manage relationships with external agencies, creative partners, and media teams to ensure brand excellence.

• Support the innovation pipeline, contributing new product ideas and go-to-market strategies.

• Partner with sales teams to ensure effective in-store activation and promotional alignment.

Qualifications & Skills Required:

• Proven experience in Brand Management within the FMCG sector (petcare experience highly desirable).

• Demonstrated ability to manage a brand portfolio independently and drive measurable results.

• Strong strategic, analytical, and consumer insight skills, with a data-driven approach to decision-making.

• Expertise in digital marketing, content creation, and campaign management.

• Excellent collaboration and communication skills, able to influence and work effectively across teams.

• Highly organized, proactive, and comfortable working in a fast-paced environment.

• A genuine passion for animals and an enthusiasm for petcare products and consumers.

What the Role Offers:

• Competitive salary: £55,000 – £60,000 per year (approx. £4,583 – £5,000 monthly)

• Central London hybrid working environment in a dog-friendly office

• Opportunity to lead a brand repositioning project and shape brand identity for challenger brands

• A collaborative, growth-driven culture within an expanding FMCG organization

• The chance to work with innovative, pet-loving professionals in a creative and supportive setting

About the Organization:

Tarsh & Partners Marketing Recruitment is a leading marketing recruitment consultancy specializing in connecting top talent with exceptional marketing, brand, and communications opportunities across the FMCG, retail, and consumer industries. They are representing a high-growth petcare business that values creativity, collaboration, and purpose-led marketing.

This company is passionate about creating products that improve the lives of pets and their owners, offering an exciting environment for professionals who want to combine strategic brand leadership with meaningful impact.