Senior Content Writer

Description:

The Marketing Team works in partnership with the business to deliver the growth objectives of the firm. Our work includes PR, communications, CRM, design, events, new business, and research. The Senior Content Writer is responsible for the creation of our marketing communications content – encompassing both online and offline communications, ensuring it is consistently effective, engaging and aligned to the Barnett Waddingham brand.

We are looking for a creative, inquisitive and articulate individual who understands quality content with curiosity for global developments and trends, social impact and awareness and the wider world or from a similar background within Professional Services.

This role is located at our Birmingham office with hybrid home-working (working in the office 1 - 2 days pw).

Responsibilities:

Marketing communications

Examples of some of the marketing communications responsibility includes:

• Production of engaging, persona led website content
• Creation and publication of social media content
• Scripting and development of video and animation storyboarding
• Creating engaging HTML content tailored to target audience
• Regular review of content led website user experience with recommendations and implementation – focused on driving goal completions
• Scripting and production of corporate thought leadership and research initiatives
• Production of digital and offline ‘paid for’ advertising content – including sponsorship, retargeting campaigns and print advertising.
• Implementing SEO findings to ensure content is optimised for search visibility
• Review and analysis of content led activity to improve future campaign activity
• Full content and editorial support for busy online and offline events portfolio, including promotional activity and event and exhibition livery
• Ownership of business area editorial process where necessary and relevant

Operational marketing communications

• 
  Firmwide key message creation and articulation, ensuring consistency throughout all channels.
• Development of key campaign messaging
• Communication house styles – ownership and execution
• Ensuring content is developed in line with audience personas and target market strategy
• Promotion of key firmwide activities (such as awards, corporate reports and policy documents)